Reliability for demanding

professional driving 

Nokian truck tyres and Nokian Noktop retreading materials are designed for demanding professional use and changing conditions. In recent years, the product range has been expanded and diversified to offer a good match to customer needs. This has provided excellent opportunities to expand business into new market areas, especially in Central and Eastern Europe as well as in Russia.

Specialisation in winter products for northern conditions gives a solid and reliable foundation for profitable growth. However, this alone is not enough to break into new markets and ensure strong competitiveness. Flexible service, reliable deliveries and efficient logistics create and strengthen customer relations. Business development also benefits from Nokian Tyres’ well-established, extensive distribution network in the main market areas.

Growth opportunities in the East

A brand with a strong image must meet expectations. Premium speciality products are accompanied by tyres with a good price/quality ratio, which make the offering as complete as possible. The growing unit aims to become the leading supplier of truck tyres and retreading materials in the Nordic countries and Russia, and one of the top players elsewhere in Europe.

Sales on the European replacement markets account for some 20 million new and retreaded truck tyres each year and those in Russia for some 10 million tyres. The Nordic countries are the main market area for Nokian truck tyres and Russia and Eastern Europe are the fastest growing markets.  

Economy, reliability and environmental soundness as trump cards

Nokian truck tyres and Nokian Noktop retreading materials are designed for and tested in demanding northern conditions, for example, at the Ivalo test centre in Finland. Product development benefits from close and confidential cooperation with transport operators and companies, who give product feedback.

Tyres – both new and retreaded – must perform reliably, be durable and ensure excellent grip. Environmental soundness is becoming more important. A low rolling resistance reduces fuel consumption, which is particularly important in professional driving. Nokian truck tyres and Nokian Noktop retreading materials are manufactured solely from purified, harmless oils.

Nokian Tyres is Europe’s leading manufacturer of retreading materials. An understanding of northern, seasonally changing driving conditions is one of the strengths in the development of retreading materials.

Read more from Nokian Tyres' Annual Report 2007