Nokian Tyres - expertise in nordic conditions

Product range:
Products delivering added value to customers and consumers developed through special knowledge and expertise in the demanding Nordic conditions: winter tyres, SUV tyres, forestry and forest tractor tyres and winter tyres for trucks and buses.

Production:
Own factories in Nokia, Finland and in Vsevolozhsk, Russia. Contract manufacturing in Indonesia, China, Slovakia, India, Spain and in the USA.

Market areas:
Key markets are regions that feature conditions similar to those in the Nordic countries, which place special challenges on tyre performance: snow, forests, and the harsh and variable weather and driving conditions in different seasons.

Customer groups:
Replacement markets; distributors with long-term commitment and loyalty to build Nokian brand positionning as partners i.e. Vianor partners, importers with a limited or one-brand approach. In addition selected OE customers involved in long-term product development co-operation.

Sales and distribution:
Vianor tyre chain with a total of 261 outlets in Finland, Sweden, Norway, Estonia, Latvia and Russia. Own sales companies in Sweden, Norway, Germany, Switzerland, Russia, Ukraine, Kazakhstan, Czech Republic and in the USA. Independent importers in other countries.

Service and processes:
Interactive and transparent processes designed to serve the customers and end users, especially during the peak season: seasonal management systems, 24-hour deliveries, complete tyre/rim combinations to car dealers, tyre hotels.