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Environmental tyre choices
The correct choice of tyres
reduces the load
on the environment
About three-quarters of all CO² emissions caused by Man are a result of the use of fossil fuels such as petroleum and diesel. CO² is the most significant greenhouse gas caused by traffic. When a vehicle tyre rotates against the surface of the road, it caused friction, which is known as rolling resistance. The greater the rolling resistance, the greater the fuel consumption. In that way, the tyre has a direct impact on fuel consumption and traffic emissions. Fuel consumption while driving is the most significant of the environmental effects of tyre use. The correct choice of tyre can reduce fuel consumption and thus the amount of CO² emissions to air.
Nokian Tyres’ single-minded and long-term development work has focused strongly on the reduction of rolling resistance. A good example of successful product development is the Nordic non-studded winter tyre, Nokian Hakkapeliitta R, which combines excellent safety properties with exceptionally low rolling resistance. Nokian Hakkapeliitta R tyres can reduce fuel consumption by up to 6% in comparison with competing products. A motorist can save about €280 per 40,000 km (95-octane petrol, average October price in Finland), and at the same time have a positive impact on reducing emissions.
Nokian Tyres has concentrated on developing and producing tyres for the most demanding Nordic conditions. Fast-changing Nordic conditions set particular challenges for tyres. Difficult weather conditions, icy, slippery roads and temperatures hovering just above and below zero demand special expertise from a tyre manufacturer. Good and safe winter tyres make it easier to control the vehicle and increase traffic safety. Far-and-away the best choice for coping with variations in winter weather conditions are studded tyres.
With climate change progressing, tyre properties are becoming increasingly important as extreme weather conditions increase. Nokian Tyres is ready to respond to the challenges presented by climate change. In the development and production of our products, we want to do our best to control the greenhouse effect.

