Focused specialization, uncompromising testing
The precise and goal-oriented work of Nokian Tyres’ product development provides customers and consumers with first-rate tyres, advanced and innovative solutions and services, continuous renewal. Nokian Tyres has observed the same basic principle in its product development for more than 70 years: the company develops tyres for consumers who drive in northern conditions and need their tyres to be safe, durable and comfortable in all situations.

Business operations by profit centre in 2009
Nokian Tyres estimates worldwide passenger car tyre sales to total some 1.1 billion tyres a year and the value of tyre markets to be around USD 140 billion. Original equipment installations account for some 28%. The markets are growing at an average annual rate of 2-4%. The strongest growth is registered in winter tyres, high-speed summer tyres and SUV tyres.

Your tyre choice matters
At Nokian Tyres, competence development is a strategy-based activity geared to anticipate future needs. Employees are offered opportunities for professional growth, development and career moves. Both the company and individual employees are responsible for competence development.
