Special tyres and professional service
Car tyres
This business unit covers the development, production and marketing of summer and winter tyres for cars, SUVs and vans. Key products include studded and non-studded winter tyres as well as high-speed and ultra-high performance summer tyres. Key markets include the Nordic countries, Russia and other CIS countries. Other significant market areas are Central and Eastern Europe, the Alpine region and North America. Winter tyres account for over 70% of the units net sales. Approximately 50% of summer tyres are high-performance or ultra-high-performance tyres. All tyres have been developed in Finland. Key products are manufactured at the company’s factories in Nokia, Finland, and in Vsevolozhsk, Russia, and they are sold in the replacement markets.
Heavy Tyres
The key product groups are forestry tyres, special agricultural tyres and industrial tyres. Majority of the products are manufactured at the Nokia factory. Key markets in addition to the Nordic countries include Central and Southern Europe, the USA and Canada. Nokian heavy tyres are sold in the original equipment and replacement markets. Product development concentrates on narrow and growing product niches. The company is the market leader of the global forestry tyre market. Co-operation with the machinery and equipment manufacturers is active and the share of original equipment is more than 40% of the heavy tyre net sales. Nokian Heavy Tyres is known for its professional and flexible customer service, the best in the industry.
Vianor
Vianor tyre chain is the biggest and the most extensive of its kind in the Nordic countries as well as in Russia and the CIS. At the end of 2009 the chain consisted of 623 sales outlets in 19 countries on Nokian Tyres’ core markets. Nokian Tyres owned a total of 170 outlets. Other outlets operate on a franchising/ partnership basis. The Vianor chain sells car and van tyres as well as truck and heavy tyres. In addition to the Nokian brand, Vianor sells other leading tyre brands. The product range also features other automotive products and services, such as rims, batteries and shock absorbers. Vianor also takes care of tyre changes, installations, tyre hotels, oil changes and other fast fit services.
Truck tyres
The unit is responsible for the product development and sales of truck tyres and retreading materials. High quality truck tyres have been developed in Finland and manufactured as off-take contract manufacturing. Retreading materials, which mainly used in truck tyres and industrial tyres, are produced at the Nokia factory in Finland. The key retreading products are winter treads for truck tyres. The core markets cover the Nordic countries while Russia and other CIS countries, the Baltic countries as well as Central and Southern Europe represent the strongest growth potential.




