• Front page
• Nokian Tyres
  • Letter from the CEO
  • Board of Directors
  • Management
  • Investor information
• Strategy
  • Success factors
  • Values
  • Market leadership: Vianor Ukraine
• Profit centres
  • Car tyres
  • Heavy tyres
  • Vianor
  • Truck tyres
• Sales and distribution
  • Nokian Tyres globally
  • Expertise in seasonal logistics
• R&D and testing
  • A selection of new products
  • Guardians of safety
• Environment and safety
  • Your tyre choice matters
  • Competence development
• Financials
  • Key figures
  • Income statement
  • Financial Position
  • Cash flow statement

Speed, flexibility and long-term partnerships

Nokian-branded tyres are sold in over 50 countries. Customers include tyre chains, car dealers, tyre wholesalers and retailers, independent importers, machine and equipment manufacturers, port and logistics companies and transport companies. The own Vianor tyre chain plays an important part in the sales of Nokian-branded tyres as a significant part of the group’s sales is handled through Vianor outlets.

Common intention to profitable business for the distributors

Nokian Tyres has four main markets: the Nordic countries, Russia and the other CIS countries, North America, and also Central and Eastern Europe. In the most important countries the market is served by the Group’s own sales company or a representative with its own sales organisation. Nokian Tyres’ distributors are strong players, who usually have their own distribution network and are often involved in tyre retail as well. The sale of Nokian tyres carries a great deal of weight in their business. The dealers also have the resources and the will to support and build the Nokian brand.

Nokian Tyres provides its dealers with a strong brand and innovative, continuously renewed quality tyres generating profitable business to dealers. Enhanced customer service in peak seasons and the use of Vianor’s chain for deliveries to distributors ensure that dealers get the tyres they need when demand is at its highest.

Passenger car tyre sales in Nokian Tyres’ core markets are characterised by strong seasonality. Most consumers buy their summer tyres during a few weeks around Easter. Winter tyre consumer sales take place from September to November, depending on the winter, and some 30% of winter tyres are sold in the ten days after the first snowfall. This poses big challenges to the production and delivery capacity, underlining the key part played by an extensive distribution network and efficient logistics and IT systems.

Close partnership

Nokian Tyres carries out close and versatile co-operation with its distributors. The strength of Nokian Tyres’ sales lies in the flat organisation structure and ability to quickly react to customer needs and changes in the market. The company’s sales organisation assigns a contact person to each customer. The parties jointly draw up annual sales and marketing plans, which include shared sales targets and scheduled actions to be taken. The parties are united by a strong sense of belonging to the Hakkapeliitta family.

Nokian Heavy Tyres operates on the original equipment installation market and develops its tyres in close co-operation with machine and equipment manufacturers. This long-term co-operation has been enriching also the Heavy Tyres’ customer service and logistics with unique experience and understanding of customer wishes and needs. During the last few years, comprehensive service concepts have been tailored for customer needs including for example complete tyre/rim paggages and just-on-time deliveries.