Nokian Tyres’ success factors – unique recipe
Focus on expertise in Northern conditions Rapidly renewing product range and innovative products Efficient logistics and seasonal management
Own specialised R & D and unique winter tyre testing programme Car winter tyre range most extensive in the world Direct contact with end users
Focus on replacement markets, growing market areas and growing product segments Skilled personnel and Hakkapeliitta culture Special know-how in Russian and CIS markets
Share of value added products more than 90% of own production and sales Strong reputation and brand    
Production of core products in own state-of-the-art factories Own strong distribution channel in key markets    


Tyre experts making their way
1898 Suomen Gummitehdas Osakeyhtiö is founded. 1999 The Vianor tyre chain – The Nordic expert of the tyre industry is born and starts expanding.
1934 The Weather tyre, the world’s first winter tyre for trucks. 2003 The shaped stud solution. The revolutionary new square stud maximises grip.
1936 The Snow Hakkapeliitta – winner on snowy roads. The launching of legendary Hakkapeliitta winter tyres. 2005 The second tyre factory is launched in Vsevolozhsk, Russia.
1986 The world’s most northern own test centre in Ivalo, Finnish Lapland, north of the Arctic Circle. 2005 Naturally Nokian Tyres. The first tyre manufacturer in the world to start using only purified, low-aromatic oils in its production.
1988 Nokia Tyres Ltd, a joint venture of Nokia and the Japanese Sumitomo, is founded. 2006 The aquaplaning indicator. In addition to the Driving Safety Indicator, the Nokian Hakka summer tyres also feature the aquaplaning indicator.
1995 From Nokia Tyres to Nokian Tyres plc, listing on the Helsinki Stock Exchange. 2006 Nokian Forest Rider forestry tyre. The first radial forestry tyre for CTL (cut-to-length) forestry machines.
1995 Eco Stud System. 2007 Nokian Hakkapeliitta Truck E. Hakkapeliitta tyres also for heavyweight professional driving.
1996 Pioneer in slush testing. The systematic testing of slush planing begins at the test centre in Nokia. 2008 The lightly rolling Nokian Hakkapeliitta R friction tyre.
1999 The DSI (Driving Safety Indicator). The Driving Safety Indicator on the central rib of the tyre indicates the groove depth. 2009 The test winner Nokian Hakkapeliitta 7 studded tyre and the Air Claw Technology.