Market leadership as a strategic objective:

Vianor’s role decisive in Ukraine

There is a group of professional individuals working together in the Ukrainian Nokian Tyres and Vianor team, aiming to dominate the Ukranian tyre markets now and in the future. Besides the fact that the number of Vianor outlets has increased from 0 to 80 in a short period of time, also the innovative service concepts and the overall quality of the Vianor outlets set an example of good chain management. The man responsible for Vianor Ukraine is Development Manager Yuriy Ivanovych. The responsibility begins with introducing the Vianor brand to local tyre businesses, and continues all the way to overseeing the final touches to the new outlets, inside and out.

- From the very beginning we have concentrated also on the qualitative development of the chain; operation standards, new services, loyalty programs and other actions to serve the end consumer better, says Ivanovych.

Concept improved constantly

The basic concept is familiar in every country: the store and services are in one place, and the customer can relax and wait in a pleasant and comfortable waiting area. Vianor’s new outlets in Ukraine stand out from traditional Ukrainian tyre businesses.

- There are many requirements that a business must fulfil in order to become a Vianor outlet. Vianor is the first brand in Ukraine to offer customers of a European level quality in tyre service. No one has done this before, Yuriy Ivanovych states.

In 2009 Vianor Ukraine has introduced e.g. a national coverage of the Hakka Guarantee, Hakka Hotel (seasonal tyre storage), an improved Vianor web shop and Vianor credit card for fleet customers.