• Front page
• Nokian Tyres
  • Letter from the CEO
  • Board of Directors
  • Management
  • Investor information
• Strategy
  • Success factors
  • Values
  • Market leadership: Vianor Ukraine
• Profit centres
  • Car tyres
  • Heavy tyres
  • Vianor
  • Truck tyres
• Sales and distribution
  • Nokian Tyres globally
  • Expertise in seasonal logistics
• R&D and testing
  • A selection of new products
  • Guardians of safety
• Environment and safety
  • Your tyre choice matters
  • Competence development
• Financials
  • Key figures
  • Income statement
  • Financial Position
  • Cash flow statement

Vianor

Vianor tyre chain is the biggest and the most extensive of its kind in the Nordic countries as well as in Russia and the CIS. At the end of 2009 the chain consisted of 623 sales outlets in 19 countries on Nokian Tyres’ core markets. Nokian Tyres owned a total of 170 outlets. Other outlets operate on a franchising/ partnership basis. The Vianor chain sells car and van tyres as well as truck and heavy tyres. In addition to the Nokian brand, Vianor sells other leading tyre brands. The product range also features other automotive products and services, such as rims, batteries and shock absorbers. Vianor also takes care of tyre changes, installations, tyre hotels, oil changes and other fast fit services.

A wide range of services close to the customer

The Vianor tyre chain spearheads the Group’s growth in markets that are strategically important to Nokian Tyres. Vianor is the leading tyre chain in the regions where it operates, building a foundation for permanent market shares for the Group’s products. In its own sales outlet network, Vianor’s key objective is to maximise the sales of Nokian-branded tyres, to maintain the target price level, and to develop service concepts and processes. Nokian Tyres together with Vianor aims to improve the overall profitability and operating environment of the industry.

In 2009, Vianor continued to expand its franchising and partner network in Nokian Tyres’ core markets. At year-end, the Vianor chain comprised outlets in 19 different countries, with the most extensive networks in the Nordic countries, Russia and Ukraine. The Vianor network consisted of 623 sales outlets, 453 of which are partner and franchising outlets, and 170 are Vianor’s own outlets. During the year, the network grew with 116 new outlets. As a result of this network expansion, market shares also grew.

Low demand in all customer groups in 2009 eroded the sales and operating profit of Vianor’s own sales outlet network. Vianor implemented measures to cut fixed ccosts, such as closures of non-profitable outlets and personnel reductions. The savings measures resulted in a decrease in fixed costs in the second half. Stocks were downsized and optimised based on the most profitable product groups. Cash flow improved and was clearly positive.