Main strategic targets
Key strategic objectives into 2017
- We offer our customers only the best. We know the end users of our tyres, their needs and wishes.
- We are the market leader in the Nordic countries. We have the highest customer loyalty and best services in the industry.
- We are market leaders in premium tyres in Russia and other CIS countries.
- We have a globally strong position in core products.
- We grow through a continuously improving product range and services. Profitable growth requires constant increase of capacity.
- We grow our profits through high productivity and the best customer processes in the industry.
- Our personnel are skilled and inspired with entrepreneurial attitude. We reach our goals and results by working together.
Key objectives 2013–2014
Growth in Nokian Tyres’ core markets is expected to be stronger than the global market growth in
2013–2014. The target of Nokian Tyres is to continue to outperform competition in terms of growth
and profitability and to further improve market position.