Key Strategic objectives into 2012

1. Market leadership in the home market in the Nordic countries
The key objective is to be the Nordic market leader as a tyre manufacturer and tyre distributor. Best customer service and highest customer loyalty in the home market.

2. Market leadership in premium tyres in Russia and the CIS countries

The objective is to be the leading tyre manufacturer and tyre distributor of the premium car tyres in Russia and CIS countries and among the top suppliers of special heavy tyres.

3. Globally strong position in core products
The niche strategy is geared towards building a significant global position in narrow, growing product segments.

4. Growth through a continuously improved product range
Profitable growth is based on investments in core products and services that give customers genuine added value and enhance the ability to launch innovative products and services.

5. Profit growth through high productivity and the best customer processes in the industry
Improvements in operational efficiency and profitability are achieved through the ongoing development of logistic processes, total quality and productivity.

6. Profit growth through skilled, inspired personnel with entrepreneurial spirit
The personnel’s active and entrepreneurial attitude towards the development of personal skills and company performance supports the selected focus strategy and company pursuit of an ethical and responsible operating policy.


Key financial objectives into 2012

• The most profitable tyre manufacturer in the world
• Double the net sales EUR 2 billion
• An adequate equity ratio; gearing 50–80%
• Steady improvement in the return on net assets (RONA) >15%
• A steady increase in earnings per share (EPS) +15%
• Positive, steadily growing cash flow +10%

 

Read more from Nokian Tyres' Annual Report 2007