Hakkapeliitta's 75-year history online:
The story of the world's most famous winter tyre

Since the beginning, the home of the Nokian Hakkapeliitta has been in the north. On the Nordic snow and ice, we have been testing tyres under extreme conditions and at extreme speeds for years, all the while accumulating extensive experience and widening our know-how. Nokian Tyres manufactured the world's first winter tyre for the winter frost in 1934. Two years later, the Hakkapeliitta was born in the northern winter. Nowadays, the best-known winter tyre in the world is a legend in all the places that experience snow and ice in winter.

So stop for a moment, enjoy winter, and read the story of the snow and ice champion on our online history website, published to celebrate the 75th anniversary, at www.nokiantyres.com/hakkapeliitta75 The website is also accessible with Internet tablets.

Speedy safety pioneer

The Hakkapeliitta winter tyres are pioneers in safety: champions of the world's most demanding winter conditions. The history of the Hakkapeliittas is also colourful and rich in acclaim. They were introduced internationally by the legendary Monte Carlo rallies in the 1950s and 1960s.

Since 1936, Nokian Tyres has introduced a total of 33 Hakkapeliitta products, both studded and studless winter tyres for passenger cars and heavy equipment. The excellent winter properties of the Hakkapeliitta tyres have been enjoyed by millions of safety-conscious drivers in over 50 countries.

The world's northernmost tyre manufacturer tests and develops new members of the Hakkapeliitta family at its own test centre in Ivalo, 300 kilometres north of the Arctic Circle. Nokian Tyres is the only tyre manufacturer in the world focusing on the needs of customers in the northern conditions and creating products especially for them.

History website at: www.nokiantyres.com/hakkapeliitta75

Photographs: www.nokiantyres.com/HKPL75

Further information: www.nokiantyres.com

Nokian Tyres plc

Development Manager

Juha Pirhonen

tel. +358 10 401 7708

juha.pirhonen(at)nokiantyres.com

Communicator

Teemu Sainio

tel. +358 10 401 7296

teemu.sainio(at)nokiantyres.com