Testing tyres in extreme conditions

Approximately 50% of product development costs are spent on testing. Adequate test results cannot be achieved just in laboratory conditions and through automated tests. Therefore we test our products in real-life environments. This ensures that our products perform exactly as they should even in the most demanding, difficult and changing conditions.

Nokian Tyres is deeply rooted in northern soil. The company is the northern most tyre manufacturer in the world. It developed its first tyres over 70 years ago. Nokian Tyres dedicates at least half of the year to serious winter tyre testing. This comes as a natural choice for the inventor of studded tyres. Braking, accelerating, handling tests, driving on a round circuit and up a steep hill on ice and snow. Again and again. Uncompromising testing demands an almost endless amount of repetition in constant conditions in order to obtain reliable results.

The unique formula of winter testing

= 24/7 + 6months + Nordic frenzy

North of the Arctic Circle, in the town of Ivalo in Finnish Lapland, the company operates a testing center with over 700 hectares of land where product development and testing teams and test drivers put tyres to a trial with the task of separating the best tyres out of a good selection.

State-of-the-art equipment, versatile tests and skilled and experienced people see to it that all the extreme situations of winter driving are thoroughly studied in Ivalo. Defying and exceeding the limits of tyres’ grip serves our demanding development work whose foremost goal is safety.

On the Nokia Testin Center, which spreads over an area of 30 hectares, Nokian Tyres simulates almost all driving situations on northern roads.

Find out more about our testing

Products which have been carefully tailored for different applications and which have passed strict tests impress their users and open the door to success.