Good interaction with stakeholders

Today, with sustainability still developing in civil society and social media enabling immediate feedback and public discussion, stakeholder engagement is more important than ever. Stakeholder engagement is part of our business, and it is guided by our internal instructions on stakeholder engagement as well as our ethical guidelines. Business unit managers, Communication department and, ultimately, the President and CEO are responsible for managing stakeholder engagement.

Our stakeholder engagement follows the principle of openness and the special requirements for public companies. We aim to address the expectations of all stakeholders, in particular concerning sustainability. We do understand, however, that different stakeholder groups may have conflicting requests, especially for corporate social responsibility.

During the reporting period, we used the stakeholder study carried out by key persons in 2015 and the stakeholder survey about the material aspects. The table below shows the survey results with the topics prioritised by stakeholder group. We have used the results for improving our sustainability efforts and defining our material sustainability topics. Read more about the materiality analysis here.

Better reporting on the results of stakeholder engagement is part of our sustainability topic “Transparent and comprehensive reporting”, with the objective of even more open and comprehensive interaction with our stakeholders.

Stakeholder group

Stakeholder expectations in the order of importance

Company measures

Customers

  • Customer satisfaction
  • Product safety
  • Developing innovative and eco-friendlier products
  • Professional development of employees, employee satisfaction and motivation
  • We constantly develop new, safe, state-of-the-art products
  • We provide personal service and communicate openly
  • Our products offer good value for money
  • Our experienced points of contact provide excellent service.

Consumers

  • Customer satisfaction
  • Product safety
  • Business ethics and compliance with the laws and regulations
  • Developing innovative and eco-friendlier products
  • High level of occupational health and safety in all operations
  • We constantly develop new, safe, state-of-the-art products
  • We provide excellent service and communicate openly
  • Our products offer good value for money.
  • We continuously offer new services and programmes, such as the Hakka Guarantee and Aramid Guarantee

Shareholders, investors and financing

  • Profitable growth and a good profit level
  • Transparent and comprehensive reporting
  • Business ethics and compliance with the laws and regulations
  • Systematic business risk management, including sustainability
  • Product safety
  • We pay out a minimum of 35% of our net profit as dividends
  • We serve investors according to our promises
  • We manage our risks and follow our procedures
  • We conduct business in a reliable and sustainable way

Personnel

  • Customer satisfaction
  • Employee satisfaction and motivation
  • High level of occupational health and safety in all operations
  • Product safety
  • Business ethics and compliance with the laws and regulations
  • We promote the well-being of our personnel by providing a safe working environment that motivates them
  • We commit our personnel to operational planning
  • We develop the personal competence of our personnel
  • We respect the cultures and values of individuals and groups and promote equal treatment
  • We regularly develop our leadership and supervisor work.

Subcontractors and suppliers

  • Business ethics and compliance with the laws and regulations
  • Customer satisfaction
  • High level of occupational health and safety in all operations
  • Employee satisfaction and motivation
  • Responsible purchasing of raw materials, goods and services
  • We offer strong, long-term partnerships
  • We conduct business in a reliable and sustainable way
  • We contribute to ensuring a safe working environment for subcontractors in our units

Authorities

  • Business ethics and compliance with the laws and regulations
  • High level of occupational health and safety in all operations
  • Product safety
  • Responsible purchasing of raw materials, goods and services
  • Reducing greenhouse gas emissions in transport and production
  • We comply with the laws and regulations
  • We maintain active, regular and open communication and reporting
  • We support decision making

Non-governmental organisations

  • Business ethics and compliance with the laws and regulations
  • High level of occupational health and safety in all operations
  • Responsible purchasing of raw materials, goods and services
  • Reducing greenhouse gas emissions in transport and production
  • Product safety
  • We communicate openly and actively
  • We provide up-to-date information on corporate social responsibility on our website

Universities and research institutes

  • High level of occupational health and safety in all operations
  • Business ethics and compliance with the laws and regulations
  • Product safety
  • Preserving and promoting biodiversity at the production sites
  • Reducing waste volumes in tyre production
  • We offer strong, long-term partnerships
  • We offer students trainee positions, thesis collaboration and expert knowledge

Media

  • Product safety
  • Developing innovative and eco-friendlier products
  • Business ethics and compliance with the laws and regulations
  • Customer satisfaction
  • Employee satisfaction and motivation
  • We communicate openly and actively
  • Our experts are available for comments on road safety and our products

Neighbours

  • Business ethics and compliance with the laws and regulations
  • Transparent and comprehensive reporting
  • Reducing waste volumes in tyre production
  • Human rights in Nokian Tyres’ business operations
  • Responsible purchasing of raw materials, goods and services
  • We are a good employer and neighbour
  • We communicate openly and actively
  • We support local communities
  • We follow our procedures and ensure good risk management

 

 

Maintaining dialogue with stakeholdersMonipuolista vuoropuhelua sidosryhmien kanssa

We communicate with our stakeholders in many different ways, from sharing information to personal meetings, enquiries and events. Our efforts include issuing notices to the neighbourhood, collaborating with educational institutions, organising personnel events for the whole family, listening to consumers and taking care of investor relations.

In 2016, we ordered the only special shape hot air balloon in Finland – “the world’s largest car tyre” – for celebrating the 80th anniversary of the Hakkapeliitta. In Nokia, hundreds of people came to see the balloon, talk with us and enjoy the event. Although the weather conditions prevented the maiden flight of the balloon, the event was a success, and it allowed us to engage in fruitful dialogue with consumers and the people living near our factory in Nokia.

During the reporting period, we arranged various themes and events related to well-being for our personnel and offered an opportunity to bring their whole family to learn more about our production. We offered a range of activities, and also organised memorable events for our customers, investors and the media in our key markets. Our work with educational institutions includes other levels in addition to universities. In late 2016, we were delighted by a visit from a school that we sponsor in Nokia. Among other things, pupils from classes 1 to 6 learnt about the properties of rubber and raw materials on activity checkpoints.

In addition to the annual general meeting and other investor meetings, we offered our Finnish investors an opportunity to attend a trip to our Russian factory. Some 50 small investors accepted our offer and visited our modern factory’s tyre manufacturing process and facilities in Vsevolozhsk.

This page is included in KPMG’s assurance scope. Assurance report can be found here.