Sustainability is a natural part of our business: it means sustainable product development, safe and eco-friendly products as well as high standards of quality in everything we do. We ensure that our activities do not harm the environment or people. Our tyres are easy on the environment and, even under difficult conditions, they will help you reach your destination. Our business must be profitable so that we are able to offer security, work and well-being for our personnel, while also considering investors, customers and other stakeholders. Sustainability is an essential part of our daily work and leadership, which is mainly guided by the group strategy.
Sustainability management covers the following material topics:
For more information about the content of the material topics, click here.
The figure below presents our areas of sustainability as well as the essential principles, commitments and guidelines that guide our business.
Our values, strategy and goals provide us with a clear framework for building sustainable success and continuously improving our operations together.
Our company culture, the Hakkapeliitta Spirit, lays a solid foundation for improving our company and for building success. In 2018, we will be starting value discussions with our personnel with the aim of creating an even more harmonised company culture and establishing closer international cooperation.
The basic elements of the Hakkapeliitta Spirit are our values, which guide and support the implementation of our strategy.
Our strategy helps us differentiate, supports profitable growth, guides us in the changing business environment and directs our future development. Our mission statement – “Nokian Tyres is a life driven company. Our mission is to give you peace of mind in all conditions.” – guides the choices that we make.
We develop and manufacture safe, high-quality and eco-friendly tyres for the premium segment. We are a market leader in the winter tyre market and focus on the replacement tyre market. Our pioneering position and strong expertise on challenging conditions also enable us to produce very safe summer tyres and all season tyres.
In the development and manufacture of heavy special tyres, we focus on carefully selected segments, such as tyres designed for forestry, agriculture and material handling. Our premium tyres feature innovative solutions that support the business of our end users.
One of our group companies is Vianor, a chain specialising in car maintenance and tyre services that offers first-class service for consumers and corporate customers. Our own retail chain helps in the development of concepts for driving our customers’ sales and provides deeper insight into our customers’ business and consumer needs.
The strategy lays the foundation for our business goals that will keep us on track to profitable growth:
We have a desire to be a technology and sustainability pioneer and to maintain our profitability. We intend to offer a stable dividend policy for shareholders and an excellent and inspiring work community for our personnel. We want to be the top consumer choice and our customers’ number one partner.
See also our Environmental, Safety and Quality Policy for our valued quality and sustainability promises as well as the measures for meeting them.
Our everyday improvement of sustainability is guided by the group’s sustainability goals and the road map plan that we updated in 2017. The target time for the road map projects and the group’s sustainability goals is 2020.
The following table shows Nokian Tyres’ sustainability goals for 2020 and their progress.
Area of sustainability
Progress in 2017
Hakkapeliitta WayGeneral sustainability of our business
World on wheelsSafe and eco-friendly products
EconomyHigh customer satisfaction and profitable growth
PeopleSafe working environment and sustainable company culture
PlanetBeing a pioneer in sustainability
In 2017, we made the Nokian Tyres Sustainability Road Map to guide our work on sustainability. The road map defines seven areas of sustainability and their related projects. The projects are led by the Corporate Sustainability working group, which is headed by the Environmental and Responsibility Manager. The progress with the road map processes is tracked on a monthly basis. The following graph presents the areas of the road map and the related special projects.
Our strategy also guides our choices in terms of sustainability. We work hard together for improving the sustainability of our company, functions and products.
We take into account the entire product life cycle and all of our business functions and we strive to go beyond the minimums required by the law and applicable standards. We emphasise the management of sustainability in all of our functions and our supply chains. We want to be the most responsible and ethical tyre company and an industry pioneer.
The company’s sustainability functions are led by a member of the group’s management team who is ultimately responsible for meeting the goals of corporate sustainability. All supervisors’ duties include day-to-day leadership of sustainability. Larger topics and guidelines are discussed by the management team and, if necessary, by the Board of Directors.
Nokian Tyres’ dedicated Corporate Sustainability working group comprises finance, purchasing, communication, environment, quality, consumer, customer service and HR experts. The working group’s main task is to design and promote measures for improving sustainability. Then, each unit’s management team is responsible for implementing the measures according to their unit strategy.
The Safety Management group, which comprises safety experts and management representatives, works on and tracks the safety aspects. Supply chain sustainability is being developed and guided by the Sustainable Purchasing working group. The Energy Efficiency working group promotes the means for improving energy efficiency throughout the group. Product Development creates safer and eco-friendlier products by reducing rolling resistance, for example.
Department-specific occupational health and safety groups, environmental representatives and other local working groups focus on improving the practical work in terms of eco-friendliness, safety and well-being. Each Nokian Tyres’ employee is responsible for working and acting ethically.
Furthermore, HR, Communication and the Risk Management working group support the work for improving the safety culture and implementing changes in the group.
The following graph describes the leadership of sustainability at Nokian Tyres.
This page is included in KPMG’s assurance scope. Assurance report can be found here.