Profitable but sustainable growth
As a commercial business, one of the key elements in our responsibility is ensuring financial success and being able to provide added value to our financial interest groups. Profitability enables us to further develop our business and it offers financial security, work, and well-being for our personnel as well as our shareholders.
We seek growth and strong profitability for our business by producing premium-quality, special tyres. By focusing our efforts on improving our products, we can keep up with the industry’s development, and gain lots of recommendations from consumers. This strengthens the reputation of our company and thereby drives our sales. We have been able to expand our product range and sales to new areas based on our strong expertise in the Northern conditions.
New products comprise some 30 per cent of our turnover. In addition to product development, we focus on the continuous improvement of our business models and processes. We focus systematically on quality, productivity and logistics. The management and functionality of the distribution chain are basic requirements for improving our sales and for receiving a good return on investment.
We aim for even further development and growth as we want to be the world’s most profitable tyre manufacturer today and in the future. Profitability enables us to further develop our business and it offers financial security, work and well-being for our personnel as well as our shareholders. Financial success also makes our own business even more interesting and varied.
Sustainability at the customer interface
As a manufacturer of high-quality, innovative premium tyres designed for demanding conditions, we want to be an industry pioneer also in terms of sustainability. We invest in eco-friendly products and processes. We have developed tyres with the best A class rolling resistance according to the EU tyre label system and use eco-friendly raw materials in their production. The more often our brand is associated with envinronmental responsibility in addition to safety and high quality, the more we can attract sustainability-conscious customers. Improved competitiveness also in sustainability supports our primary goal of profitable growth.
View of the future
For more information on the development of our sales and our financial standing, please refer to our 2015 annual report at www.nokiantyres.com/company/publications/annual-reports/.
|Key figures, IFRS|
|EUR million||2015||2014||change %|
|% net sales||21.8||22.2|
|Profit before tax||274.2||261.2||5.0|
|% of net sales||20.2||18.8|
|Return on capital employed (ROI), %||20.3||19.2|
|Return on equity (ROE), %||19.6||16.0|
|Interest bearing net debt||-209.7||-164.6||-27.4|
|% of net sales||-15.4||-11.8|
|% of net sales||7.5||5.8|
|Shareholders equity per share, EUR||9.24||9.07|
|Equity ratio, %||70.8||67.5|
|Wages, fees, social security contributions||195.5||196.6|