Nokian Tyres designs and manufactures safe tyres for demanding conditions, while respecting environmental values. As the northernmost tyre manufacturer in the world, the company works relentlessly for safer, more comfortable, and eco-friendly transportation – year-round. The special Nordic expertise brings with it the ability to value and understand nature and its peculiarities. In freezing blizzards or heavy summer rain, Nokian tyres' products offer reliability, performance and peace of mind.
The reliable and innovative tyres for passenger cars, lorries, and heavy machinery are primarily intended for areas with snow, forest, and demanding driving and operating conditions due to changing seasons. Company tailors their products to different conditions, which is a unique approach in the tyre industry. The rough roads and extreme weather conditions of the north require different tyre structures and rubber compounds than the warmer climate in Southern Europe, for example.
Nokian Hakkapeliitta is the leading winter tyre brand in the Nordic countries and Russia. The position as the market and price leader is established by our most important competitive advantages: a quality image that is based on decades of user experiences, strong distribution network and competence in logistics.
Products are mainly sold in the replacement market. The key markets are the Nordic countries and Russia, where Nokian Tyers is the market leader in premium tyres. Central Europe and North America are other important markets in terms of profitable growth.
The group include the Vianor tyre chain, which conducts wholesale and retail operations in Nokian Tyres' key markets. Nokian Tyres has three factories in Finland and Russia. In 2005–2015, company have invested approximately one billion euro in the factories, and the facilities represent the absolute best in the industry in terms of productivity and quality.
More than one hundred years of competence and expertise
The roots of Nokian Tyres go all the way back to 1898, when Suomen Gummitehdas Osakeyhtiö was established. The factory in Nokia has stood by the Nokianvirta river since 1904. Nokian Tyres plc was listed on the stock exchange in 1995. The company established its second own production facility in Vsevolozhsk, Russia, in 2005.
In addition to its own production facilities, the company utilises contract manufacturing according to high quality standards. In 2015, contract manufacturing accounted for approximately 3 per cent of the total sales volume. Nokian Tyres has sales companies in Finland, Sweden, Norway, Russia, Ukraine, Kazakhstan, Germany, Switzerland, the Czech Republic, Belarus, Canada, the United States, and China. The company has obtained quality and environmental certification for its production facilities in Nokia and Vsevolozhsk as well as the Swedish sales company.
- Nokian Tyres products were sold in 59 countries
- Russia, Finland, Germany, Sweden and Norway made up 70% of sales
- Vianor had 1,475 stores in 26 countries
The world’s first winter tyre, the Kelirengas (“weather tyre”), was developed in 1934 specifically for the Finnish roads, varying terrain, and winter conditions. The first Nokian Hakkapeliitta tyre was developed a few years later based on the Kelirengas. The story of the master of snowy roads has continued for 80 years.
Responsible tyre sales and diverse service near the customers
Vianor is the largest and most comprehensive tyre chain in the Nordic countries, Russia, and the CIS. At the end of 2015, the chain comprised a total of 1,475 outlets in 26 countries in Nokian Tyres’ key markets.
The Vianor outlets sell tyres for passenger cars, delivery vehicles and lorries, as well as heavy tyres. In addition to the Nokian Tyres products, the chain sells other leading tyre brands and a variety of motoring products, such as rims, batteries, and shock absorbers. Apart from retail sales, Vianor conducts wholesale and fleet customer sales.
Vianor’s services include tyre changes and mounting, as well as car servicing and tyre storage, depending on the location. Co-operation between Nokian Tyres’ manufacturing and Vianor provides synergy benefits. Advanced data systems improve planning, monitoring, and reporting. Through Vianor outlets, Nokian Tyres can contact the end users and receive valuable information that can be used in the development of services.
As the leading tyre retail chain in its areas of operation, Vianor is building a basis for the permanent market share of the group’s products. The Vianor concept offers several business-friendly services for entrepreneurs in the Vianor network, including strong brands, training, and technical support. Vianor outlets receive support for marketing and sales promotion.
The Vianor tyre retail chain spearheads the group’s growth in Nokian Tyres’ strategically important markets, as well as the partner network Nokian Tyres Authorized Dealers (NAD), comprised of 1,239 stores contracted at the end of 2015, in 19 Central European countries and China.
Nokian Tyres plc, Head Office