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Charity and sponsoring

Corporate philanthropy is Nokian Tyres’ way of giving back to our community locally, regionally, nationally, and internationally. Our values guide us in this.

Corporate philanthropy is our company’s way of giving back to our community. Our mission is to offer peace of mind in all conditions. Our approach to philanthropy mirrors our mission, entrepreneurial and inventive company culture, and sustainable way of doing business.

We do not support any governmental, political, or religious entities. We choose the focus areas and the number of projects that we support annually based on our strategic focus. By selecting a limited number of projects, we ensure better results. 

We offer our resources (finances, employees’ time, facilities or our own products and services) to selected projects based on the following three categories:

1. ROAD SAFETY

As an expert in challenging conditions and premium tires, we believe it is our responsibility to promote safe and smooth transportation.

2. LOCAL COMMUNITIES

As a good corporate citizen and a global company, we focus on supporting special community and environment projects in the areas where we operate, including together with our employees.

3. INVENTIVENESS & ENTREPRENEURSHIP

For improving the equal opportunities for youth, we support entrepreneurial and inventive projects with educational institutions of various levels, in line with our company culture, the Hakkapeliitta Spirit.

PARTNERSHIPS AND SPONSORING

We locally assist and support organizations and events that suit our company culture and brand. We continuously work with various organizations in places where we employ people.

We support the global FIA Action for Road Safety locally in Finland, where it is organized by Finnish AKK under the name of “Turvassa tiellä”. We also continued our long-term partnership with the International Orienteering Federation. Our agreement with the International Orienteering Federation provides us with high visibility during the annual World Orienteering Championships and World Cup events.

Nokian Tyres became the title sponsor for the first ever Finnish IRONMAN race. This high-energy sport matches our values that promote mobility and an active lifestyle while supporting the company’s brand visibility in Finland as well as internationally.

Succeeding under exceptionally demanding conditions through cleverness and relentlessness is also something found in the Swamp Soccer World Championships, which take place in Hyrynsalmi, Finland annually. Nokian Tyres has been the title sponsor of the championships for more than 10 years.

Our brand ambassador Mika Häkkinen, the two-time Formula 1 world champion, participated in a number of our customer events and also in the Nokian Tyres IRONMAN 70.3 Finland race as part of the “Turvassa tiellä” youth road safety action team.

As a registered participant in the UN Global Compact Initiative, we annually support the initiative and its efforts to promote corporate sustainability.

Community work in Dayton, Tennessee

In the Spring 2019, the Dayton Factory launch team of 60 employees had been busy tackling a rigorous training process that will equip them to make some of the most sophisticated tires in the world.

But amidst their demanding schedule, they've still managed to make the community a priority.

Employees spent nearly approximately 1,200 combined work hours of their training experience serving local needs in Rhea County, the home of our new US factory. 

They worked on landscaping projects to improve parks and non-profit facilities, helped renovate a playground, painted park benches and tables and helped prepare a transitional lodging house for beneficiaries of We Care, a local organization committed to serving homeless and underprivileged Rhea County residents. Employees also built and donated bicycles to underserved children as part of the company's relationship with We Care.

One local non-profit leader referred to the results of an early service project as a "miracle." The smiles on the faces of children beamed over the handlebars of their new bicycles. Local park facilities have a new gleam. And as the launch team headed overseas to Russia and Finland for six weeks of training, its members had new bonds to show for it, relationships that will help them serve the community, and tire consumers, in a powerful way.