Stakeholder work

Today, with sustainability still developing in civil society and social media enabling immediate feedback and public discussion, stakeholder engagement is more important than ever. Stakeholder engagement is part of our business, and it is guided by our internal instructions on stakeholder engagement as well as our ethical guidelines. Business unit Vice Presidents, Communication department and, ultimately, the President and CEO are responsible for managing stakeholder engagement.

Our stakeholder engagement follows the principle of openness and the special requirements for public companies. We aim to address the expectations of all stakeholders concerning sustainability in particular. We do understand, however, that different stakeholder groups may have conflicting requests, especially for corporate sustainability.

In autumn 2015, we revised the definition of our stakeholders by conducting a survey where our group’s key persons listed the different stakeholder groups in the order of importance. The survey did not result in significant changes compared to our previous stakeholder definition. In December 2015 we surveyed our stakeholders about the material aspects in Nokian Tyres’ sustainability work. We sent out survey invitations to a total of 835 persons who represent the different stakeholder groups in our key markets and we received 345 responses. The table below shows the survey results with the topics prioritised by shareholder group. We first used the results for improving our sustainability efforts and defining the material sustainability topics for Nokian Tyres. You can follow the results of our efforts in the “Relevant for us” section.

Improving the reporting on the results of stakeholder engagement is part of our sustainability topic “Transparent and comprehensive reporting”, with the objective of even more open and comprehensive interaction with our stakeholders.

Stakeholder group

Expectations in the order of importance

Nokian Tyres’ actions

Customers

Customer satisfaction

Product safety

Developing innovative and eco-friendlier products

Professional development of employees

Ensuring employee satisfaction and motivation

We continuously develop new, safe, state-of-the-art products.

We provide personal service and communicate openly.

Our products offer good value for money.

Our experienced points of contact provide excellent service.

Consumers

Customer satisfaction

Product safety

Business ethics and compliance with the laws and regulations

Developing innovative and eco-friendlier products

High level of occupational health and safety in all operations

We continuously develop new, safe, state-of-the-art products.

We provide excellent service and communicate openly.

Our products offer good value for money.

We continuously offer new services and programmes, such as the Hakka Guarantee and Aramid Guarantee.

Shareholders, investors and financing

Ensuring profitable growth and maintaining a good profit level

Transparent and comprehensive reporting

Business ethics and compliance with the laws and regulations

Systematic business risk management, including sustainability

Product safety

We pay out a minimum of 35% of our net profit as dividends.

We serve investors according to our promises.

We manage our risks and follow our procedures.

We conduct business in a reliable and sustainable way.

Personnel

Customer satisfaction

Ensuring employee satisfaction and motivation

High level of occupational health and safety in all operations

Product safety

Business ethics and compliance with the laws and regulations

We promote the well-being of our personnel by providing a safe working environment that motivates them.

We commit our personnel to operative planning.

We develop the personal competence of our personnel.

We respect the individual cultures and values of individuals and groups and promote equal treatment.

We regularly improve our leadership and supervisor work.

Subcontractors and suppliers

Business ethics and compliance with the laws and regulations

Customer satisfaction

High level of occupational health and safety in all operations

Ensuring employee satisfaction and motivation

Responsible purchasing of raw materials, goods and services

We offer strong, long-term partnerships.

We conduct business in a reliable and sustainable way.

We contribute to ensuring a safe work environment for subcontractors who work in our units.

Authorities

Business ethics and compliance with the laws and regulations

High level of occupational health and safety in all operations

Product safety

Responsible purchasing of raw materials, goods and services

Reducing greenhouse gas emissions in transport and production

We comply with the laws and regulations.

We maintain active, regular and open communication and reporting

We support decision making.

Non-governmental organisations

Business ethics and compliance with the laws and regulations

High level of occupational health and safety in all operations

Responsible purchasing of raw materials, goods and services

Reducing greenhouse gas emissions in transport and production

Product safety

We communicate openly and actively.

We provide up-to-date information on corporate sustainability on our website.

Universities and research institutes

High level of occupational health and safety in all operations

Business ethics and compliance with the laws and regulations

Product safety

Preserving and improving biodiversity at the production sites

Reducing waste volumes in tyre production

We offer strong, long-term partnerships.

We offer students trainee positions, thesis collaboration and expert knowledge.

Media

Product safety

Developing innovative and eco-friendlier products

Business ethics and compliance with the laws and regulations

Customer satisfaction

Ensuring employee satisfaction and motivation

We communicate openly and actively.

Our experts are available for comments on road safety and our products.

Neighbours

Business ethics and compliance with the laws and regulations

Transparent and comprehensive reporting

Reducing waste volumes in tyre production

Human rights in Nokian Tyres’ business operations

Responsible purchasing of raw materials, goods and services

We are a good employer and neighbour.

 

We communicate openly and actively.

 

We support local organisations.

 

We follow our procedures and ensure good risk management.

 

 

This page is included in KPMG’s assurance scope. Assurance report can be found here.