Sustainability in everyday life

Our tradition of giving back to our communities goes back to the early 1900s when our company built housing for the personnel. We affect our local communities in many ways: In Nokia, Finland we are one of the major employers. In Russia, we have built housing for our personnel. The taxes that we pay support the well-being of people in different countries. We are also actively involved in making road traffic safer. We believe that even small actions matter. Read interesting stories, campaigns and achievements of our own everyday heroes.

Sponsoring the “Turvassa Tiellä” road safety campaign

The “Turvassa Tiellä” campaign aims to influence young drivers by nurturing the understanding, knowledge and skill that are ultimately learnt at the wheel of a car.

Traffic Safety 2025 – a joint road safety programme

The safety programme's objective is to increase road safety competence and understanding in Finland and support decision making for meeting the national road safety goals.

Small initiatives bring lots of joy to local communities

In Nokia, we are one of the major employers. In Russia, we built housing for our personnel. We pay taxes that support the well-being of people in several countries. We are also actively involved in making road traffic safer.

Vianor competes through competence

Vianor employees' teamwork skills and competence are put to the test in the Pitcrew Challenge, which is one of the many ways to improve the competence and the customer service.

Hakkapeliitta of the Year

The Hakkapeliitta of the Year award is one of the ways of showing appreciation and rewarding persons whose actions and example contribute to the work environment.

Hakkapeliitta Village – the residential area for our Hakkapeliittas

The Hakkapeliitta Village has become a close-knit community where the residents are very satisfied with the high standard of living, day-care services, and the safe surroundings.

Bicycles removed from production bring joy to children

We decided to surprise several children in the Tampere Region by giving the bicycles out under the Save the Children Finland’s Sporttikummi programme.

New tyres help Russian families with children get around more safely

The Leningrad Oblast decided to support families with more than seven children by donating 40 multi-purpose vehicles to them. We decided to donate safe and eco-friendly tyres.

Experience in the working life for students – new perspectives for us

In addition to our in-house and partner projects, we work with educational institutions in projects that benefit the students as well as the company.

Waste is not wasted

The design company uses discarded materials to create new products that conserve and reuse natural resources and comply with ethical principles.

New biomass power plant increases the share of green energy

With our investment in the biomass plant, the proportion of renewable energy sources will grow up to to approximately 50%.

Talking about micro polymers

Lately, there has been discussion about the microplastics that are ending up in seas, and motor vehicles have been brought up as one of the sources.

Nokian Heavy Tyres won RMAF’s safety challenge campaign

Nokian Heavy Tyres won the safety walk challenge campaign organised by Rubber Manufacturers' Association of Finland (RMAF). The campaign for raising safety awareness took place on RMAF’s Safety Day, 27 April.

Nokian Tyres selected for the DJSI World sustainability index

Nokian Tyres has been selected for Dow Jones’ DJSI World sustainability index. With a total sustainability score nearly twice as high as the industry average, Nokian Tyres significantly improved its results in the 2017 assessment. Nokian Tyres’ score of 78 points was only one point behind the industry’s best company globally.

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