Mon November 9 02:44 pm 2009 in category Product news

New Premium All-Season tire for the North American market:

Nokian eNTYRE - Ultimate safety and driving comfort

Nokian Tyres plc introduced a new Premium All-Season tire, the eNTYRE, specifically designed for the North American market.

Nokian dealers have had much success selling the brand’s winter products and requested a product to offer their All-Season customers. eNTYRE was developed to meet this need.

The development concept was to provide drivers with ultimate safety, driving comfort and performance, in an environmentally friendly “green” tire.

This new premium All-Season tire has excellent wet grip, a smooth and quiet ride, long wearing tread life and great handling properties. In addition, the eNTYRE provides superior winter grip when compared to other premium All- Season tires, along with low rolling resistance for better gas mileage.

The eNTYRE features several Nokian tread design innovations including: Splash Stopper, Cooling Edge, 3D Sipes, and Polished Grooves.

The eNTYRE is made of environmentally friendly materials. Long a leader in “green” tires, Nokian in 2005 was the first tire manufacturer to completely eliminate high-aromatic, or HA, oils from its production processes. The company does not use any carcinogenic chemicals or chemicals classified as toxic (T) in its production processes. The Birch Leaf insignia on the sidewall of Nokian tires guarantees the complete absence of toxic chemicals.

About Nokian Tyres

Nokian Tyres is the only tire manufacturer that focuses on customer needs in northern conditions. The company supplies innovative tires for cars, trucks and special heavy machinery mainly in areas with special challenges on tire performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres’ product development is consistently aiming for sustainable solutions for safety and the environment, taking into account the whole life cycle of the tire.

Nokian Tyres group also owns the tire chain Vianor and has nearly 600 outlets in 17 countries. In 2008, Nokian Tyres had 3,800 employees and net sales of approximately 1.1 billion Euros. Nokian Tyres’ shares are listed on the NASDAQ OMX Helsinki. Further information is available at: