Mon November 19 11:46 am 2012 in category Product news

Tyre and car service chain Vianor opens 1,000th sales outlet in Germany

Vianor continues strong growth

The Vianor tyre retail and car service chain opened its 1,000th sales outlet in Germany. Vianor continues its strong growth with the new outlet in Friedrichshafenin southern Germany. The retail chain, owned by Nokian Tyres, the world's leading winter tyre specialist from Finland, currently operates in 24 countries. In addition to tyre services, the sales outlets also provide comprehensive car maintenance services.

Friedrichshafen, located near the Austrian and Switzerland borders, is home to the varying and demanding weather conditions with snowy winters of Central Europe. It provides ideal conditions for selling winter tyres.

The Vianor chain aims to spearhead the growth of Nokian Tyres by bringing the market’s best product strategy and versatile, high-quality services close to consumers. For their franchise partners, Vianor offers an opportunity to sell the industry’s best products, receive the industry’s latest know-how, and to enjoy the many other benefits of a large chain of stores.

Vianor is the largest tyre retail chain in Nordic and Baltic countries, Russia, and Ukraine

“Expanding the Vianor chain is an essential part of the growth strategy for Nokian Tyres. In addition to a strong position in the Nordic market, Vianor is by far the largest tyre retail chain in the rapidly growing tyre markets of Russia and Ukraine,” explains Kim Gran, President and CEO of the Nokian Tyres group. “According to our strategy, we have also accelerated the growth of the Vianor chain in the important Central European markets, where we are looking forward to rapidly increasing demand for our products that operate reliably under all conditions, and for the continuously developing Vianor concept.”

“Our excellent test successes have for their part increased public interest towards Nokian Tyres’ products in Central Europe,” says Gran. “Therefore, it is only natural to celebrate the opening of the 1,000th Vianor outlet in Germany, the largest winter tyre market in the world.”

Photo downloads Vianor 1,000th sales outlet and more information:

Photos, videos, downloads Nokian WR winter tyres:

Video Download Nokian WR winter tyres:

Video download - Nokian Hakkapeliitta winter tyres - Multiple Test Winner:

Nokian tyres – test success:

New Nokian WR winter tyres: safe, economical, and sporty Nokian press release 335

Nokian WR A3:

Nokian WR D3:

Further information:

Further information:

Nokian Tyres s.r.o
Business Director Central Europe Dieter Köppner, Tel.: +420 222 507 761
E-mail: dieter.koppner(at)

Marketing Manager Lukáš Líbal, Tel.: +420 222 507 759
E-mail: lukas.libal(at)

Vianor Holding Oy
Managing Director Alexej von Bagh, Tel. +358 10 401 7634
E-Mail: alexej.vonbagh(at)

Nokian Tyres plc:
Business Manager Olli Nuutila, Tel. +358 10 401 7166
E-Mail: olli.nuutila(at)