Thu June 16 01:35 pm 2011 in category Product news

Save fuel and drive safely with Nokian eco tyres

Nokian tyre wins test in renowned German car magazine „auto motor und sport“

Very good driving behaviour in the wet and in the dry, very low fuel consumption

Top mark in the wet with the shortest braking distance in the test of the German automobile association ADAC

To save fuel you should use eco tyres – additionally to driving in an energy-conscious way, tyre specialist Nokian recommends. For tyres consume 20 per cent of the fuel of a car. With the decision for fuel saving tyres the driver can reduce his consumption. But eco tyres have to be safe in the wet, having weaknesses here though mostly. However, there are tyres indeed which are fuel savers and provide huge safety on wet roads. Nokian eco tyres save quite a lot of fuel and drive very safely in the wet, tyre tests of automobile associations and car magazines demonstrate.

The Nokian tyre is the winner, judged “very recommendable”, in the summer tyres test 2011 of „auto motor und sport”, one of the leading German car magazines. It combines high safety with a very low fuel consumption: “Very good driving behaviour and braking ability in the wet and in the dry, …, very low rolling resistance“. Low rolling resistance leads to low fuel consumption. Measuring rolling resistance, it achieves the top value of 0,90. According to current state of technology, this is “very good,” “auto motor sport” praises. „Nevertheless, Nokian appears at its best in the wet tests. Contrary to prevailing opinion, it brakes better than all its competitors.”

Nokian V saves approximately half a litre on 100 kilometres

Green Nokian V, according to the biggest European car magazine “Auto Bild” from Germany „recommendable“, considerably saves fuel: approximately half a litre on 100 kilometres compared to a standard tyre, the experts measured in their latest eco tyres test. This is a saving of more than 170 litres and just under 300 Euros with its normal mileage of 40000 kilometres. Its „comprehensive mark 2+ for driving in the wet“ shows its high safety especially in the wet, an assessment not all eco tyres perform well in. Equally good results are achieved in the dry with the “comprehensive mark 2 for driving in the dry”. Mark 1 is the best mark and 6 the worst mark in the German school mark system.

In their tyre tests 2011, German automobile association ADAC and German consumer protection organisation Stiftung Warentest assess the Nokian tyre with the judgement “good” which is the best verdict. In fuel consumption, it receives the best judgement “good”, “top mark in the wet”, and again the best mark “good” “in the dry”.
ADAC says: Its „strengths: + very balanced tyre, + good in all safety relevant disciplines, + top mark in the wet“. The best score of all tested tyres was reached by the Finnish Premium tyre with „good (2,0)“ for „wet road“ in the Stifung Warentest test. The consumer protection magazine „test“ recommends it as “our advice”. Again these summer tyres tests demonstrate that Nokian tyres save fuel and perfectly combine excellent wet qualities.

Environmentally friendly Nokian again is the test winner in the tyre test 2011 of the German car magazine „Auto“, judged „very recommendable“. „Top mark regarding rolling resistance, very good braking behaviour in the wet“ are its benefits. But also: „Very well controllable nearly neutral driving behaviour with low alternation of load reactions in the wet, good driving properties in the dry, low road noise.“ Nokian V is rated „recommendable“ in European Automobile Association ACE/GTÜ test 2011. The experts’ conclusion: „The balancing act between rolling resistance and safety is mastered by Nokian V in the best way.“

„Auto Bild“ summarizes its strengths as follows: “Well balanced safe handling properties on wet and dry road, high safety reserves with aquaplaning, short braking distances on wet road, satisfying fuel saving potential”. The fuel saving Finn is in the green mark section in all test disciplines. Regarding the dangerous longitudinal aquaplaning it even gets top mark 1. Again mark 1 in rolling resistance, German car magazine „Auto Bild allrad“ attests SUV tyre Nokian Z SUV, rated „very recommendable” (“vorbildlich“).

Car drivers should choose fuel saving tyres that lower fuel consumption but have good wet qualities with strong grip at the same time und therefore guarantee high safety and achieve good results in the tyre tests. A short braking distance in the rain can save lives in a dangerous situation. Hands off cheap tyres that do save fuel and have a long mileage but offer too little grip in the wet. Otherwise, it can become dangerous.

Nokian is convinced of its tyres’ qualities and offers the Nokian DSI satisfaction concept. If a buyer is not satisfied with his new summer tyres of Nokian by any reason, he is allowed to exchange them for another set of tyres at his dealer within 14 days. Mounting and balancing are free of charge. This is the Nokian DSI satisfaction concept.

For tyre change, Nokian tyres are available on good terms at local tyre dealers, as well with rims.

Driving with the right tyre pressure and in an energy-saving way

The tyre of the future will save even more fuel. A rolling resistance test shows what will soon be possible: Nokian’s new prototype tyre rolls 64 per cent farther than a good eco-oriented summer tyre. The Finnish tyre of the future makes 130 metres whereas the eco tyre already stops after only 80 metres.

But already today car drivers can reduce their consumption. In order to save fuel effectively, car drivers should always drive with the right tyre pressure. In this way they can save 0.3 to 0.5 litres of fuel per 100 kilometres with a tyre with lower rolling resistance, Nokian calculates. Low tyre pressure boosts rolling resistance as the tyre changes its shape too much. Furthermore it is more difficult in extreme situations to control the car and it is dangerous for you and your family. When you drive with the right pressure, you save money and do something good for the environment. Check the pressure of your tyres! The correct pressure guarantees that the tyre rolls and steers easily. It also reduces hazardous emissions.

Carefully check the condition of your summer tyres before fitting them. Ensure that there are no cracks, cuts or bulges on the sidewalls. The recommended depth of the main grooves is at least four millimetres.

Lightly rolling tyres help to lower the consumption. To save a lot you must also correspondingly adapt your driving style. Don't drive aggressively: Don’t accelerate too much, avoid unnecessary braking and then accelerating again, let the car roll. Use the highest gear possible: Driving at low revolutions does not damage modern engines, speed 50 in fifth gear is okay. Eliminate extra weight: Remove unnecessary weight, take everything out of your trunk what you do not necessarily need. Think before using air conditioning and heating: air conditioning and heating cost energy. Use fuel-efficient engine oil. Eliminate extra wind resistance: Remove the roof rack when you do not need it.

Very low fuel consumption and lowest rolling resistance of the environmentally friendly Nokian tyres are again and again praised

The environmentally friendly characteristics of the Nokian tyres like „very low fuel consumption“, „top mark in rolling resistance“, wear resistance „good“ combined with safe driving behaviour, and firm grip in the wet and in the dry are praised again by the testers and awarded with excellent marks.

The tests confirm Nokian Tyres’ positive image as the pioneer of environmental friendliness with green tyres. Their ecological qualities are already proven in the production process. The company is the world's first tyre manufacturer to have introduced purified, low-aromatic oils in its production, instead of high-aromatic oils. High-aromatic oils are harmful because they contain certain substances which are labelled carcinogenic.

Long-term development work in order to find safer and more environmentally friendly chemicals has enabled Nokian Tyres to abandon all agents classified as toxic in its tyre production. Ultra-modern products and production processes are environmentally friendly and safe for the car drivers, the environment, and its own factory workers. The complete tyre is free of high-aromatic oils and not only the tread.

The use of the renewable natural product canola oil is another example of Nokian Tyres’ commitment for the environment. It is used in the wear surface of the Nokian Z SUV tyre. Canola oil makes rubber tear resistant and has excellent resistance to the dynamic stresses created during driving. The new canola oil-silica compound developed for the Nokian Z SUV tyre also ensures excellent grip in the wet, particularly at low temperatures. The new compound efficiently dampens the noise generated on rough asphalt. The tyre is quiet and pleasant to drive.

Environmentally friendliness belongs to the core values of Nokian Tyres, all its tyres are green and have high mileages. Nokian Tyres pays attention to environmental issues already when acquiring raw materials and designing products. Research and development follow the principle of sustainable safety: The aim is to produce wear resistant tyres that keep their good properties during their whole working life. All tyres produced with high-aromatic oils after 1 January 2010 are not allowed to be sold any longer according to the EU regulation.

By November 2012, every passenger car tyre sold in the EU must have a sticker that helps consumers decide what to purchase and to compare tyre brands; the sticker will announce the tyre's fuel efficiency, wet grip and noise level. In principle, the new grading system will function just like the one for home appliances. The grades are A, B, C, D, E, F and G. The green A grade is the highest and best, and the red G grade the lowest and poorest. At the moment, the rolling resistance of the best passenger car tyres corresponds to grade C of the new grading system. Nokian’s new prototype tyre nearly reaches the best class A.

Nokian Tyres s.r.o
Phone +420 222 507 761
Fax +420 241 940 635
V Parku 2336/22
148 00 Praha 4
Czech Republic

Photo and video download:


auto motor und sport, issue No 7, 10 March 2011

Auto Bild, issue No. 31 – 6.8.2010

ADAC summer tyres test 2011:
ADAC Motorwelt, issue 3 March 2011

Stiftung Warentest summer tyres test 2011:
test, issue 3/2011

Auto, issue No 8, 16. March 2011

ACE LENKRAD, issue No. 2, 15. February 2011

Auto Bild allrad, issue No. 4, April 2010

Nokian Tyres

Nokian Tyres is the only tyre manufacturer in the world that focuses on products and services that facilitate safe transportation in Nordic conditions. The company's innovative passenger car, van and heavy-duty machinery tyres are mainly marketed in areas that have snow, forest and changing seasons that make driving conditions demanding. Nokian Tyres also offers tyres especially tailored for the milder European climate.
Operating in Nordic conditions Nokian Tyres from Finland is one of the leading winter tyre specialists in the world and multiple test winner with over 75 years of experience. Nokian winter and summer tyres are developed and tested in harsh road conditions in Finland and shall offer high quality and top-level safety. The Nokian brand stands for environmentally friendly premium tyres. Nokian Tyres was the first tyre manufacturer to switch over to using only purified, low-aromatic oils in its production. In Scandinavia and Russia the high-value brand has a high level of awareness and a good reputation.
Nokian Tyres’ net sales for 2010 totalled approximately EUR 1,058 million, and it had 3,500 employees. The company owns the Vianor tyre chain that comprises more than 790 stores in 20 countries. Nokian Tyres Plc's shares are quoted on the Helsinki Exchanges' NASDAQ OMX.

Press contact:

Dr. Falk Köhler PR
Dr. Falk Köhler
Phone: +49 40 54 73 12 12
Fax: +49 40 54 73 12 22
E-mail: Dr.Falk.Koehler(at)
Ödenweg 59
22397 Hamburg

Further information:

Nokian Tyres s.r.o
Business Director Central Europe Dieter Köppner, Phone: +420 222 507 761 dieter.koppner(at)

Product Development Manager Central Europe Sven Dittmann Dipl.-Ing., Phone: +49 8143 / 444 850, sven.dittmann(at)

Nokian Tyres plc
Development Manager Juha Pirhonen, Tel.: +358 10 401 7708
E-Mail: juha.pirhonen(at)