Thu September 28 01:30 pm 2023 in category Company news

Susanna Tusa appointed General Director and Vice President of Nokian Tyres Romania Operations and lead of the Romania factory project

Nokian Tyres plc Press Release September 28, 2023 at 1:30 p.m. EEST

Susanna Tusa has been appointed General Director and Vice President of Nokian Tyres Romania Operations. She will also lead the Romania factory project. Nokian Tyres broke ground for the world’s first zero CO2 emission tire factory in the city of Oradea located in North-West Romania this spring. The factory is scheduled to produce the first tires in the second half of 2024, and commercial tire production is set to start in early 2025. The factory will employ some 550 people.

Susanna Tusa has had a long and versatile career with Nokian Tyres. Between 2008 and 2020 she acted as Group General Counsel, after which she was responsible for global supply chain purchases. From 2022, Susanna has been responsible for initiating the passenger car tire contract manufacturing including partner selection and handling the agreement negotiations. As the General Director of Romania operations and lead of the Romania factory project, from the beginning of September her responsibilities include establishing Nokian Tyres’ operations in Romania as well as leading the local management group and the factory building project. Susanna’s location will be Oradea, Romania. 

6 million tires per year

The Romania factory will become a part of the global Nokian Tyres manufacturing network together with the factories in the US and in Finland. The annual capacity of the factory will be 6 million tires with expansion potential in the future. The factory will concentrate on the production of larger rim size passenger car and SUV tires that will be primarily sold in the Central European market. The site will also house a distribution facility for storage and distribution of tires. The combined built-up area totals some 100,000 m2.

The total investment of the greenfield factory is estimated to be approximately EUR 650 million, which is among the most valuable investments in Romania in the recent years.

Nokian Tyres has started the recruitments in Oradea and in the surrounding Bihor County area. During 2023 recruitment will focus on white collar employees and recruitment for production staff will begin in the first half of 2024. The total headcount of the Romanian factory will be about 550 people. 

Further information:
Adrian Kaczmarczyk
SVP, Supply Operations
[email protected]

Nokian Tyres develops and manufactures premium tires for people who value safety, sustainability and predictability. Our purpose is to empower the world to drive smarter. Inspired by our Scandinavian heritage, we craft innovative products for passenger cars, trucks and heavy machinery that give you peace of mind in all driving conditions. Our Vianor chain provides tire and car services. In 2022, our segments net sales totaled EUR 1,350 million. At the end of 2022 we employed some 3,300 professionals. Nokian Tyres is listed on Nasdaq Helsinki. Further information: