I often describe my carrier path in the tire industry as seven years making tires on the factory floor, the next seven years breaking tires in testing and R&D, and now checking tires that are used by our customers. This full circle has taught me a lot about how the tires work structurally and what typically gives in. I hope I can use the accumulated knowledge to benefit both the tire manufacturer as well as the end user. One of the most crucial things I want to talk about is the importance of the correct tire pressure.