Wed June 6 08:40 am 2012 in category Product news

Nokian Tyres is the world's leading winter tyre specialist, a multiple test winner and a premium brand

Excellent safety, sustainable environmental friendliness and top quality

Tyre trade show Reifen 2012: world record car with Nokian winter tyres

As the world's leading winter tyre specialist, a multiple test winner and a premium brand, Nokian Tyres offers the safest tyres for northern conditions. Innovative Nokian tyres from Finland for cars, trucks and heavy machinery demonstrate their high quality particularly well in snow, tough climates and demanding driving situations, and deliver sustainable added value. In addition Nokian produces tyres especially developed for the European climate and the higher speeds on the European motorways. Nokian tyres deliver excellent safety, save fuel and are the forerunner of environmental friendliness. The company is the number 1 in terms of brand recognition and appreciation in Scandinavia and Russia.

Nokian demonstrates this positive, exceptional corporate image as a Nordic premium brand in an extraordinary way at the tyre trade show Reifen 2012 in Essen: The Finns are on stand number 139 in hall 3.0, where they exhibit the winner car which holds the Guinness world record on ice, with a top speed of 331.610 km/h, as proof of their optimum performance. The visitors can marvel at the standard Nokian world record winter tyres on the car, which are also available in the retail trade. Visitors can find all further Nokian information on touch-screens.

Nokian is the inventor of the winter tyre

Nokian has been designing, testing and patenting innovative tyres for more than 75 years and is the inventor of the winter tyre. The world's first winter tyre was developed and manufactured in the midst of icy winds and bitter cold in 1934. Two years later, Nokian Hakkapeliitta, created for northern winters and today one of the best-known winter tyre brands, was born. The world's fastest winter tyre with a top speed of 270 km/h, the Nokian WR, was launched by the Finns in 2002. In 2007 the Nokian WR G2 came into the world; it was rated as "highly recommended" and "good" in tests because of its outstanding grip and unique protection against slush planing. Its success story is now being continued with the safe and economical Nokian WR D3 for compact, mid-range and small cars, as well as the safe and sporty WR A3 for larger cars: The Nokian WR winter tyre is the test winner in the German car magazine "sport auto" (11/2011) winter tyre test 2011, scoring "highly recommended", in the German "VOX" television show "auto mobil" (23.10.11) and in "Auto Plus" (1211/2011), the "Auto Bild" of France.

New world record with Nokian winter tyres on ice: 331.61 km/h

Standard Nokian winter tyres achieved a new Guinness world record with a top speed of 331.610 km/h on ice. Extremely high speeds also demand top-quality tyres, as the tyres are the only points of contact between the car and the road. Nokian Hakkapeliitta 7 studded winter tyres, famous in Scandinavia, broke the record on the frozen Baltic Sea off the coast of Finland.

Nokian tyres are also fastest on ice with an electric car, achieving a new world record of 252.09 km/h. Test driver Janne Laitinen reached the top speed in the E-RA with a purely electric power train, on standard Nokian winter tyres. The high-tech electric car reached a top speed of over 260 km/h.

The green Nokian WR winter tyres provide better protection against slush planing and the strongest grip on ice, snow and wet surfaces, thanks to ultra-tough testing

As the northernmost tyre manufacturer, Nokian is the winter tyre expert for all winter conditions. "Nokian tyres offer optimum safety thanks to ultra-tough testing at our test centres in Finnish Lapland and in Southern Finland, in extreme winter conditions with frosty cold, in dangerous slush, on glassy ice and slippery snow, on treacherous wet and dry surfaces" says Juha Pirhonen, development manager at Nokian Tyres.

Unique slush planing tests by Nokian optimise the grip of the winter tyres. Slush planing is the most dangerous driving situation for German car drivers in the winter. Nokian has carried out slush tests for 15 years, it is seen as a pioneer in this and has precise testing methods at its disposal today. Nokian Tyres is the only tyre manufacturer to have a unique test track at which the effects of slush planing are tested longitudinally and laterally.

Nokian tyres are the test winners in the German car magazines' summer tyre tests, 2012

The summer tyres from Nokian are also multiple test winners, offering high levels of safety and saving fuel. The Nokian tyres are test winners in the 2012 summer tyre tests in the German car magazines "Auto Bild" (9/2012 + 8/2012), "Auto Zeitung" (6/2012 + 12/2012), "auto Test" (4/2012), "gute Fahrt" (3/2012), "Auto Bild allrad" (4/2012), "pro mobil" (4/2012) and "Firmenauto Transporter" (4/2012). With eight wins in the tyre tests, the Finnish premium brand has won more tests than any other brand. The top scores - "Auto Bild, exemplary,” "Auto Zeitung, test winner", "auto Test, test winner", "gute Fahrt, recommendation" and "Auto Bild allrad, exemplary" - show the outstanding qualities of the summer tyres from the world's leading winter tyre specialists in each of the test reports. The SUV tyre is also the test winner in the "Auto Zeitung" SUV tyre test (12/2012).

Nokian was the runner up in "auto motor sport" (7/2012) with the excellent rating of "highly recommended". ADAC (3/2012) and the "Stiftung Warentest" test (3/2012) rate it "very good" for "dry surfaces", "good" for "wet surfaces" and also "good" for fuel consumption. The result in the Auto Club Europe ACE GTÜ tyre test (2/2012) and in "sport auto" (4/2012) is "recommended".

The E-RA achieved a record lap time for electric road cars of just 8 minutes 42.72 seconds on the Nürburgring Nordschleife, on Nokian eco-tyres. The electric sports car reached a top speed of 238 km/h with a purely electric power train and with zero CO2 emissions.

Greater safety thanks to innovations: Driving Safety Indicator (DSI) with snowflake symbol (Winter Safety Indicator) and aquaplaning warning indicator

The Nokian Driving Safety Indicator (DSI) with snowflake symbol (Winter Safety Indicator) on Nokian WR winter tyre simply shows the driver the groove depth as a number from 8 to 4 millimetres. The snowflake stays visible down to 4 millimetres. When it disappears the risk increases and the winter tyres should be replaced. In question summer tyres, the Driving Safety Indicator (DSI) on the centre rib of the tyre indicates the groove depth. The numbers stamped on the tread show the remaining groove depth from 8 to 2 millimetres. DSI with an aquaplaning warning indicator warns of the danger of aquaplaning by means of a droplet symbol in the tread depth indicator. It disappears with just four millimetres of tread remaining, thus indicating an increased risk. No other tyre manufacturer has these patented innovations.

Environmentally friendly: Nokian tyres save fuel and environment - company was the first manufacturer to introduce a production method using only purified, low-aromatic oils

Car drivers should opt for tyres which are safe, but at the same time also environmentally friendly. Nokian tyres save fuel and score top marks for fuel consumption and rolling resistance in tyre tests. They also generate less carbon dioxide as a result. Furthermore, they do not contain harmful PAH oils (PAH = polycyclic aromatic hydrocarbons). With the Finns, you protect the environment in three ways at once.

Nokian Tyres is the world's first tyre manufacturer to have established a production process in which only purified, low aromatic oils are used instead of high-aromatic (HA) oils. High-aromatic oils are classified as carcinogenic, as they contain PAHs. Another example of the environmental friendliness of Nokian tyres is the use of the renewable natural product canola oil, which is used in the tread of the Nokian Z SUV. Canola oil makes the rubber tear-resistant and offers an outstanding grip on wet surfaces.

Nokian Heavy Tyres is the world's market leader in tyres for forestry machinery. It launched the unique Beyond All-Steel Radial technology and has the strongest forestry machinery tyres in the world

Nokian Heavy Tyres, manufacturers of high-quality special tyres, is part of the Nokian Tyres group and is the world's market leader in forestry machinery tyres. The product range also includes tyres for agricultural machinery and special tyres for various types of machine for harbours and terminals, mines, earthmoving and road maintenance.

The unique Beyond All-Steel Radial technology launched by Nokian Tyres makes further advances. A new specialist tyre, the Nokian HTS Straddle for straddle carriers in container and material handling, size 480/95R25, has come onto the market. This was followed by the Nokian BAS Mine L-5S for LHD-loaders in underground mining, size category 18.00R25. The product's advantages include first-class stability, outstanding durability and low fuel consumption.

The world's strongest tyre for forestry machinery, the Nokian Forest King F, also comes from Nokian Heavy Tyres. The pioneer in forestry machinery tyres (its durability is presented with the Ply Rate of 24 PR) has designed a revolutionary and robust product innovation in the form of a cross-ply tyre for CTL-harvesters (cut-to-length), size 710/45-26.5, which gives harvesters and forwarders the best operational reliability and load-bearing capacity in the industry.

The Nokian Forest Rider family of forestry tyres offers superior traction and outstanding quality. The Nokian Forest Rider is a pioneer in its sector. It was brought to market in 2006, after thorough development work, as the first functional radial tyre for forestry machinery. Thousands of professional timber harvesters around the globe are convinced of the special features and the reliability of this advanced forestry machinery tyre.

The strength of this dependable, state-of-the-art product matches the strongest cross-ply tyres in the world (Ply Rate 20 PR), such as the Nokian Forest King F. Durability is guaranteed, thanks to its robust construction and patented side puncture protection, which effectively prevents punctures and cuts.

Nokian truck tyres: Safe winter driving requires good winter tyres on both the truck and trailer

Good winter truck tyres on both the truck and the trailer are essential for safe driving in winter, as demonstrated at the Nokian winter test event for truck tyres at the Ivalo test centre. For the heavy vehicles, the legal minimum tread depth of 1.6 millimetres in many European countries is far too little in winter. For maximal safety, it is essential to choose tyres with an open tread design, the M+S marking and a minimum tread depth of 5 millimetres. Also trailer tyres' tread depth should be no less than 3 millimetres. Good tyres increase the maneuverability of the vehicle combination to a whole new level in comparison with worn tyres and give the driver much more control over braking, acceleration and cornering.

The new Nokian Hakkapeliitta Truck D, the youngest member of the legendary Nokian-Hakkapeliitta winter tyre family, guarantees secure grip, outstanding stability and excellent ride quality for freight and bus traffic on long journeys. The first new size, 315/80R22.5, is now commercially available.

Nokian Tyres achieved 1456 million euros turnover in 2011

Nokian Tyres achieved a turnover of 1.456 billion euros in 2011 and had 3900 employees. The Vianor tyre retail chain, with over 930 outlets in 24 countries, also belongs to the company. The Nokian Tyres stock is listed on the NASDAQ OMX in Helsinki.

Editorial: Dr. Falk Köhler

Photos download, Nokian world record winter tyres on ice:

Video download, Nokian world record winter tyres on ice:

If you need video material in TV quality please contact us.

Photos, videos, downloads Nokian WR winter tyres:

Video download link Nokian world-record tyres on ice with an electric car:

Photo download links 300 dpi jpg files, Nokian Z G2 summer tyres:

Photo download links 300 dpi jpg files, Nokian H summer tyres:

Photo download links 300 dpi jpg files, Nokian V summer tyres:

Photo download links 300 dpi jpg files, Nokian summer tyre tests:

Video download link "Nokian Z G2 tyre is the winner of the summer tyre test, 2012":

Video-footage download link, "Nokian Z G2 tyre is the winner of the summer tyre test, 2012":

Photo and video download links 300 dpi jpg photo files. Eco-friendly:

Nokian tyres save fuel:

Photo downloads, Nokian HTS Straddle:

Photo download link 300 dpi jpg files, Nokian truck winter tyre test 2012 + Nokian Hakkapeliitta Truck D:

Video Truck Tyres Test Event 2012, Ivalo Lapland

Nokian winter tyre is the test winner, scoring "highly recommended" in the "sport auto" winter tyre test, 2011

New world-record with Nokian winter tyres: 331.61 km/h

Nokian tyres are the test winners in the 2012 summer tyre tests

Nürburgring record for electric cars: ERA with Nokian eco-tyres

Save fuel and drive safely with eco-tyres by Nokian

Nokian Forest King F – the world's strongest forestry machinery tyre

The advanced Nokian-Forest-Rider forestry machinery tyre family gets a new member

Safe winter driving requires good winter tyres on both the truck and trailer

New Nokian Hakkapeliitta Truck D

Other Nokian press releases:

Test success Nokian tyres:

Nokian winter tyres:

Nokian summer tyres:

Nokian Z G2:

Nokian Z SUV:

Video, Nokian summer tyre campaign "Enjoy the water" with water ski scooter action riding scenes:

Press contact:
Dr. Falk Köhler PR
Dr. Falk Köhler
Phone: +49 40 54 73 12 12
Fax: +49 40 54 73 12 22
E-mail: Dr.Falk.Koehler(at)
Ödenweg 59
22397 Hamburg

Further information:

Nokian Tyres s.r.o
Business Director Central Europe
Dieter Köppner
Phone: +420 222 507 761
E-mail: dieter.koppner(at)

Product Development Manager
Sven Dittmann, Dipl.-Ing.
Tel.: +49 8143 444 850
E-Mail: sven.dittmann(at)

Marketing Manager
Lukáš Líbal
Tel.: +420 222 507 759
E-mail: lukas.libal(at)

Nokian Tyres plc:
Development Manager
Juha Pirhonen
Tel.: +358 10 401 7708
E-mail: juha.pirhonen(at)

Technical Customer Service Manager
Matti Morri
Tel.: +358 10 401 7621
E-Mail: matti.morri(at)

Nokian Heavy Tyres Ltd:
Sales and Marketing Manager
Vesa Sampakoski
Tel.: + 358 10 401 7605
E-mail: vesa.sampakoski(at)

Product Development Manager
Martti Päivinen
Tel.: +358 10 401 7544
E-Mail: martti.paivinen(at)

Product Development Manager
Teppo Siltanen
Tel.: +358 10 401 7709
E-mail: teppo.siltanen(at)