time for the finals!
We received entries from 18 different countries for the next big solution for more sustianable tires. Our team of tire experts chose four amazing finalists that take part in the nail-bitingly exciting finals event at the end of January at our tire test center White Hell in Lapland, Finland. As we are racing against the clock for a more sustainable future, time is also limited for their pitch: they have to pitch their innovation to the panel of judges from a car speeding on lap on a frozen tire test track.