Tue February 28 12:40 pm 2023 in categories Product news, Company news

New Nokian Tyres Snowproof – First class safety and reliability for all conditions: Nokian Tyres Snowproof is born for winter

Finnish premium tire company Nokian Tyres is introducing a new flagship range of winter tires by renewing their Central European winter portfolio. The extended and upgraded Nokian Tyres Snowproof family includes four tire models and covers a large variety of sizes from small family cars to large and heavy SUVs. A special new introduction to Central European drivers is the SilentDrive™ Technology.

The new Nokian Tyres Snowproof family is developed for Central European drivers ensuring uncompromising performance on snow, slush, and heavy rain. The tire family's most important characteristic is excellent safety in all driving conditions; the tires offer controlled and predictable driving feel whether you drive on speedy autobahns, busy urban traffic, or scenic Alpine roads.

The new Nokian Tyres Snowproof 2 for passenger cars and Nokian Tyres Snowproof 2 SUV for sport utility models and crossovers are made to deliver ultimate safety for the situations it is needed the most. The new, modern Snowproof product range offers an innovative combination of superior winter grip, stability, and driving comfort. The excellent safety properties of the product line are a direct result of the new, optimized tread designs, compound updates, rigorous testing, and relentless research.

- Winter comes with all kinds of weather variations – from deep, freezing ice, fluffy, glittery snow, heavy and damp sleet to wet and murky slush. All these are the conditions we thrive in. Our expertise is based on decades of research and testing, starting from the world’s first winter tire. You can easily argue that we are the connoisseurs of winter, says Tommi Alhola, Vice President of Passenger Car Tyres, Central Europe for Nokian Tyres.

Successfully used in Nokian Tyres winter tires for the Nordic market, the SilentDrive™ Technology is designed and developed with environmental friendliness and driving comfort in mind. The exceptionally low sound levels are achieved by adding a light layer of acoustic foam to the inner liner of the tire. The SilentDrive™ Technology will be available in selected Snowproof 2 SUV sizes.

In addition to new tire models, the Snowproof family comes with a product upgrade. Previously known as WR Snowproof, the updated model continues in the market as Nokian Tyres Snowproof 1. This passenger car model’s improvements can be experienced especially during wet driving conditions. The stylish and sporty Nokian Tyres Snowproof P continues serving the Ultra-High-Performance section of the market.

The new Nokian Tyres Snowproof range comes with a comprehensive size selection and will be available to Central European consumers in autumn 2023.

Read the full press release with all the technical details

Nokian Tyres Snowproof – Born for winter

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Further information:

Zuzana Seidl, PR Manager Nokian Tyres CE, tel. +420603578866, [email protected]

Martin Drazik, Regional Product Manager Nokian Tyres CE, tel. +420735747556, [email protected]

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