Vianor tyre chain reaches a new milestone: 800th sales outlet starts the journey in Italy

Wed August 3 01:48 pm 2011 in category Product news

Vianor tyre chain reaches a new milestone: 800th sales outlet starts the journey in Italy

The Vianor tyre chain owned by Nokian Tyres continues growing at a steady pace: it is now operating in more than 20 countries. The opening of the chain's 800th outlet was celebrated in Montebelluna, Italy, on Wednesday 27 July 2011. This is the first Vianor outlet in Italy.

Vianor gained a foothold in the Italian market thanks to a master franchise agreement with Centro Gomme spa. From here, the sales network will be actively expanded, particularly in regions that have winter conditions and winter tyre recommendations.

- The Italian winter tyre market has grown rapidly, and there is great demand for our products. Therefore, expanding our distribution channels in Italy is a natural step forward for us. The mountainous regions of northern Italy feature snowy conditions and call for winter tyres that function reliably even in extreme weather. Vianor's presence in Italy efficiently enables us to offer Nokian winter tyres in these regions. Next, we will develop our sales outlet network to cover all of northern Italy, says Olli Nuutila, Business Manager from Nokian Tyres.

The town of Montebelluna, situated 50 kilometres northwest from Venice, represents demanding weather conditions typical of northern Italy. The first partner-led outlet is located alongside a busy bypass road and its recently renovated indoor and workshop premises serve as a showcase for new Vianor outlet partners in the region. The flagship outlet in Montebelluna has several mounting stations and also offers car servicing and tyre hotel services with nearly 800 sets of tyres already accommodated at the premises.


Nokian Tyres is the only tyre manufacturer in the world to focus on products and services that promote safe driving in northern conditions. The company focuses on four main market regions: the Nordic countries, Russia and the CIS states, North America, and Central and Eastern Europe.

The Vianor chain strives to establish a strong foothold in Nokian Tyres' strategic key market areas and expand its international franchising and partner network in an organised manner. Its goal is to spearhead Nokian Tyres' growth and be the leading tyre chain in its operating regions. The Vianor chain is most extensively represented in the Nordic countries,Russia and Ukraine with the majority of Vianor outlets operated under the franchising or partner principle, though some are owned by Nokian Tyres.

Vianor offers passenger car, van and truck tyres as well as heavy tyres. In addition to Nokian branded tyres, the chain represents other leading tyre brands and vehicle products and accessories such as rims, batteries and shock absorbers. Vianor also offers tyre changing and mounting services as well as oil change, express servicing and tyre hotel services depending upon the outlet.