The new tyre label is bigger, more attractive and technically better
Tue April 29 5:04 AM 2008 in category Company news
With its fresh and cheerful colouring, green and white with a touch of orange, the label reflects Nokian Tyres colours.
Nokian Tyres has revamped the company label. In addition to the whole new look and large size, the label also features improved technical qualities: the plastic sticker stays more firmly in place on the tyre. With its fresh and cheerful colouring, green and white with a touch of orange, the label reflects Nokian Tyres colours.
The birch-leave symbol and text "Naturally Nokian Tyres" on the label indicate that the product has been manufactured with minimal environmental impact, using only purified oils and non-toxic chemicals.
A cheerful package
A functional label is important for logistics and sales. The simple, large label can be seen from afar and the text on it is easy to read. The new label also displays the product name and size, which makes it easier to identify and handle tyres.