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Market areas

FOUR STRONG REGIONS

Nokian Tyres is the market leader in premium tires in the Nordic countries and Russia. We seek growth especially in North America and Central Europe, which is the largest winter tire market in the world. Our goal is to operate on all winter tire markets and grow sales by 50% also in the Nokian Heavy Tyres unit.

market leader IN THE NORDIC COUNTRIES

Approximately 12 million car and van tires are estimated to be sold each year in Finland, Sweden, and Norway, of which about half are winter tires. Nokian Tyres is the only Nordic tyre manufacturer and a stable market leader within the region. 

GROWth from CENTRAL EUROPE

Central Europe is a growth market for Nokian Tyres. Approximately 260 million passenger car and van tires are sold each year on the European market (excluding the Nordic countries). The region is also the world’s biggest winter tire market. In five years, we aim to grow by 50% in Central Europe.

THE biggest tire manufacturer is RUSSIA

Russia is the second biggest winter tire market in the world and our home market. Nokian Tyres is the biggest tire manufacturer in Russia and the market leader for A and B segment tires. Large-scale, highly efficient local production provides a strong competitive advantage. 

BUILDING FOR GROWTH IN NORTH AMERICA

The United States is the world’s largest market for vehicles. The sales of SUVs and pickups, in particular, are growing and increasing the demand for tires. Nearly 260 million tyres are sold each year in the US and Canada. North America is one of the growth markets for Nokian Tyres and our goal is to double our sales in five years. In recent years, our focus has been on Canada and the US snowbelt, which are also our strongest regions. Our new factory in Dayton creates a solid ground for growth.