Market areas

Market areas

Nokian Tyres is the market leader in premium tires in the Nordic countries. Our goal is to operate on all winter tire markets and grow sales by 50% also in the Nokian Heavy Tyres unit. 

On June 29, 2022, Nokian Tyres plc initiated a controlled exit from Russia. The company has continued to increase capacity at its factories in Finland and in the US, and has decided to invest in completely new capacity in Europe.

market leader IN THE NORDIC COUNTRIES

Approximately 12 million car and van tires are estimated to be sold each year in Finland, Sweden, and Norway, of which about half are winter tires. Nokian Tyres is the only Nordic tyre manufacturer and a stable market leader within the region. 

GROWth from CENTRAL EUROPE

Central Europe is a growth market for Nokian Tyres. Approximately 260 million passenger car and van tires are sold each year on the European market (excluding the Nordic countries). The region is also the world’s biggest winter tire market. The company has decided to invest in completely new capacity in Europe.

BUILDING FOR GROWTH IN NORTH AMERICA

The United States is the world’s largest market for vehicles. The sales of SUVs and pickups, in particular, are growing and increasing the demand for tires. Nearly 260 million tyres are sold each year in the US and Canada. North America is one of the growth markets for Nokian Tyres and our goal is to double our sales in mid-term. In recent years, our focus has been on Canada and the US snowbelt, which are also our strongest regions. Our new factory in Dayton creates a solid ground for growth.