Vianor is a chain of service centers specializing in car maintenance and tyre services. The service centers and online stores serve both consumers and corporate customers. Following years of rapid growth, Vianor is now focusing on developing quality instead of quantity.

Vianor is a chain specializing in car maintenance and tyre services that comprises a network of nearly 1,500 service centers in 26 countries. Most of our centers are located in the Nordic countries, Russia, and Eastern Europe. We also have service centers in Central Europe and on the East Coast of the United States. In the Nordic Countries as well as in the US, the network consists of both equity-owned centers as well as service centers that are run by partners. In all other parts of the world, our partners offer the service. Our strength is our expertise in challenging driving conditions that stems from our Nordic roots. Our mission is to offer a strong, high-quality distribution route and to maximize Nokian Tyres’ market share on the home markets.

Market share goals were met in the Nordic countries

In 2017, the Nokian Tyres’ equity-owned Vianor business unit was able to retain its market share well. Growth in net sales was slowed down by the poor market development across the industry, tough competition, and the effect of new competitors focusing on online sales.

Focusing on service and the customer experience

Following years of rapid growth, Vianor is now focusing on developing quality instead of quantity. The aim is to ensure future success by optimizing the network and improving the customer experience. A brand refresh was implemented during the year. This supports the Premium Customer Journey development program that was already started during the previous year and aims at delivering a better personnel and customer experience. By developing our activities, we can meet changing consumption and customer behavior in both consumer and B2B relationships.

Safety and quality are the main themes

Efforts to improve occupational safety have been fruitful and the number of accidents has reduced significantly. With highquality services, we offer our customers peace of mind and safe kilometers. Safety will remain a priority in 2018.

Our own retail chain supports Nokian Tyres’ strategy

In addition to ensuring our market share, an equity-owned highquality retail chain offers Nokian Tyres a good testing environment for new products and services. Furthermore, the customer information accumulated by Vianor offers an opportunity for better customer insight and loyalty.