Media

Expert in extreme conditions and a safety pioneer. Information, stories, and pictures about the activities of the world's northernmost tyre manufacturer.

Media kits

Company info

Nokian tyres is the only tyre manufacturer in the world that focuses on products and services that facilitate safe transportation in Nordic conditions.

Winter tyres

The tyres are the most important active safety equipment of a car: the only point of contact to the road. A quality product is a wise choice and a safe and economical choice.

Test success

Our comprehensive product range is tailored for different markets. You can rely on our safe products under any conditions. Here is an overview of the comparison tests that our summer and winter products have participated in!

Test success
Test tyre policy
Test manipulation FAQ

History

Nokian Tyres plc was founded in 1988 and the company’s roots go back all the way to 1898, when Suomen Gummitehdas Oy, or Finnish Rubber Factory, was established. 

Innovativeness

All of our product development work revolves around you and all drivers, whose everyday driving and safety we want to enhance.

Sustainability

Corporate responsibility in environmental issues means using safe, environmentally-friendly products and efficient, top-of-the-line production processes.

World records - Fastest on ice

The new world record for fastest car on ice was achieved by Nokian Tyres, inventor of the winter tyre, when test driver Janne Laitinen drove at a speed of 335.713 kilometres per hour (208.602 mph) on the ice of the Gulf of Bothnia in freezing winter weather.

The world’s first winter tyre with retractable studs

With revolutionary Nokian Hakkapeliitta concept tyre and its unique stud technology the inventor of the winter tyre gives a hint of the things to come in the future. With a press of a button, the driver can bring out the studs to improve the grip of the tyre. When the studs are not needed, they can be retracted back into the tyre.

Top AA category - Unique new winter products

The new Nokian WR SUV 3 (265/50 R19) is the world's first AA class winter tyre. The Nokian WR D4 offers wet grip in the EU tyre label's best A class. The energy efficient Nokian Hakkapeliitta R2 is designed for BMW's unique i3 and i8 electric cars.

Press material bank

The material bank includes, for example, press kits, the most important original logos, the most recent product photos and brochures, ready-made announcement templates, videos and technical manuals. The product photos may be used in newspaper articles, etc., as long as the source is mentioned.

Press materials
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Sustainability reports

Nokian Tyres plc has published its Corporate Sustainability Report for 2015. The Corporate Sustainability Report is available in Finnish and English on the company’s website at www.nokiantyres.com/company/sustainability/. The report is based on the international, widely adopted GRI G4 guidelines that divide sustainability into three main groups (financial, environmental and social sustainability and their different subgroups). The presently published report is the third GRI report from Nokian Tyres and, in the interests of quality assurance, it has now been externally assured for the first time.