FINANCIAL TARGETS
FINANCIAL TARGETS 2019–2021Growing faster than the market: Above 5% CAGR with comparable currencies Healthy profitability: EBIT at the level of 22% Good returns for our shareholders: Dividend above 50% of net earnings |
SUMMARY OF KEY INITIATIVES
The Nordic countries
- Leading product portfolio both in winter and summer segments
- Superior service level
- Vianor, strong own distribution channel
Russia
- Winning market share in A+B segments
- Further development of direct distribution in selected regions
- Effective support of customers’ sell-out
- Development of direct and indirect online sales channels
Central Europe
- Market-relevant products
- Building selective distribution in focus markets
- Brand building through Vianor partners, NADs and focused marketing
North America
- Expanding our market-relevant product offering
- Extending the geographic footprint by partnering with key retailers/independent distributors in all season markets
- Starting in 2020, local manufacturing will improve our service throughout North America
All major winter tire markets
- Building distribution and logistics setup in selected areas in China
- Distribution partnership in Japan
Vianor
- Focus on operational efficiency
- Improve fixed cost management
- Optimize service center network
- Improve sales and pricing management
- Reform Vianor Partner concept
Heavy Tyres
- Capacity expansion 20 Mkg ➞ 32 Mkg
- More than 200 new products by 2022 with new technologies
- Focus markets: the Nordic Countries, Central Europe and North America
- Focus segments: forestry, agriculture, on-road, and off-the-road (OTR)
- Growth in aftermarket
RELATED KEY FIGURES
2020 | 2019 | 2018 | 2017 | 2016 | |
Net sales, m€ | 1,313.8 | 1,585.4 | 1,595.6 | 1,572.5 | 1,391.2 |
growth, % | -17.1% | -0,6% | 1.5% | 13.0% | 2.3% |
Operating profit (EBIT), m€ | 120.0 | 316.5 | 372.4 | 365.4 | 310.5 |
% of net sales | 9.1% | 20.0% | 23.3% | 23.2% | 22.3% |
Dividend per share, eur | 1.14 | 1.58 | 1.56 | 1.53 | |
Dividend pay out ratio, % | 40% | 73.9% | 96.7% | 82.6% |
Find out more about Nokian Tyres' growth strategy here.