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Thu January 28 11:00 am 2021 in category Company news

Nokian Tyres announces next goal on its journey to a safer world: Introducing a tire made completely of eco-friendly materials by 2025

Nokian Tyres’ premium winter tires have been treasured by generations of drivers who wish to enjoy peace of mind in all conditions. However, Nokian Tyres isn’t just focused on protecting drivers; the company also works relentlessly to help protect the world around us. We demonstrate this passion in all our actions, from tire design to production. One of our ambitious goals is to introduce a concept tire using only renewable and recycled materials by the year 2025.   

Safety beyond the road 

Nokian Tyres invented the world’s first winter tire in 1934. The first winter tire was born out of a true need for better road safety, and since then, our tires have ensured safe journeys through snow, ice, rain and sunshine all around the globe. 

“We develop our winter tires with decades of knowledge of winter conditions. Each new generation builds on the previous, as we are continuously learning and developing new ways to safely adapt to the changing world around us,” says Anu Moisio, Brand Manager for Nokian Tyres. 

However, now more than ever, safety means more than the everyday journey on the road. We can contribute to the overall wellbeing of the planet and everything that lives on it with all our actions. 

“We want the drivers who choose Nokian Tyres products to know that not only can they safeguard their families’ journeys with their tire choice, but that their decision will also respect the world we all live in,” Moisio says.  

Making the world safer is evident in all Nokian Tyres’ operations, from R&D to production. We select raw materials from sustainable sources, decrease emissions and waste from production and scrutinize our logistics and outlet channels. We also develop tires to be as fuel-efficient as possible and made of durable, environmentally friendly materials. Pursuing a safer world also means that we create a safe environment for our employees, while building thriving communities around us.  

The next ambitious goal: a concept tire from renewable and recycled materials by 2025 

For years, Nokian Tyres has designed tires from a sustainable point of view. We already use bio-based materials such as canola oil in our products and actively research new eco-friendly materials as well the utilization of recycled materials. However, we want to make our tires as environmentally friendly as possible, and to meet this challenge we have set an ambitious goal: to introduce a concept tire that is made completely out of renewable and recycled materials by the year 2025. 

“We have been an industry pioneer for almost 90 years. That is a lifetime of innovation, and many of those innovations still benefit drivers today. We believe that by designing this concept tire we will start a new foundation for future innovations for a better tomorrow,” says Olli Seppälä, Nokian Tyres’ Head of R&D. 

For more information: 

Nokian Tyres plc 

Brand Manager Anu Moisio, +358 10 401 7671 
anu.moisio@nokiantyres.com  
 
Head of R&D Olli Seppälä, tel. +358 40 732 3225  
olli.seppala@nokiantyres.com

 
Manager, Content & Product Marketing Teemu Sainio, tel. +358 10 401 7296, 
teemu.sainio@nokiantyres.com

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