Corporate philanthropy is our company’s way of giving back to our community locally, regionally, nationally, and internationally. Donating our time, products, services, and money to charities and nonprofits helps us to build trust with our communities, consumers, and other companies as well as to improve our employee engagement.
Our purpose is to empower the world to drive smarter. Nokian Tyres’ approach to philanthropy mirrors its purpose, entrepreneurial and inventive company culture, and sustainable way of doing business. The company does not support any governmental, political, or religious entities. The company offers resources to projects based on the Nokian Tyres’ Sponsoring and Philanthropy Policy, which will be updated in 2022.
In Finland, we promote tire recycling as the founding member of Finnish Tyre Recycling. Nokian Tyres’ R&D is also involved and supports several research programs, such as PoDoCo, a matchmaking program supporting long term competitiveness and strategic renewal of companies and employment of young doctors in the private sector, and The Finnish ENOMA research and development consortium, whose aim is to develop techniques and methods that enable devices to operate independently without an external power source.
In 2021, Nokian Tyres continued to support the traffic safety education for local school children in Nokia, Finland, and donated books for safety education. Vianor supported Save the Children, an international advocate of children’s rights.
In the US, the company has donations committees in Dayton, Nashville, and Colchester. In 2021, the Dayton committee gave two college scholarships to high school graduates in order to support educational efforts. In partnership with Powdr Ski Resort, the company also supported One-Tree- Planted, a non-profit organization, and planted 50k trees.
In Russia, Nokian Tyres donated tires to ambulances in the Moscow and St. Petersburg regions to help hospitals cope with the ongoing COVID-19 pandemic. The company continued Eco Challenge, a campaign for emptying illegal tire landfills.
To support communities in the fight against the spread of the pandemic, the company has organized onsite vaccination clinics in all its factory locations.