Charity and sponsoring

Charity and sponsoring

Corporate philanthropy is Nokian Tyres’ way of giving back to our community locally, regionally, nationally, and internationally. Our values guide us in this.

Corporate philanthropy is our company’s way of giving back to our community locally, regionally, nationally, and internationally. Donating our time, products, services, and money to charities and nonprofits helps us to build trust with our communities, consumers, and other companies as well as to improve our employee engagement.

Nokian Tyres’ approach to philanthropy mirrors its purpose, entrepreneurial and inventive company culture, and sustainable way of doing business. The company does not support any governmental, political, or religious entities. The company offers resources to projects based on the Nokian Tyres’ Philanthropy Approach.

In Finland, we promote tire recycling as the founding member of Finnish Tyre Recycling. Our R&D is also involved and supports several research programs, such as PoDoCo, a matchmaking program supporting long term competitiveness and strategic renewal of companies and employment of young doctors in the private sector.

In 2023, Nokian Tyres gave the Baltic Sea Action Group (BSAG) a Baltic Sea commitment for the years 2023–2026. Our commitment is focused on cooperation in BSAG’s Ship Waste Action initiative. The goal of the initiative is to establish an operating model in which wastewater from cargo ships is discharged in the harbor and the utilization of nutrients is enabled by circular economy solutions. 

Nokian Tyres also entered a partnership with the Finnish Ski Association, becoming the main partner of Cross-Country Ski Team Finland as well as junior Cross-Country Ski Team Finland for the seasons 2023–24 and 2024–25. With the partnership, we want to support the top athletes representing Finland as well as the young future talents. 

Additionally, we continued to support the traffic safety education for local school children in Nokia, Finland, by donating books for safety education. In Finland, Sweden, and Norway our tire and car service chain Vianor donated to Save the Children, an international advocate of children’s rights, to support low-income families and children at the risk of alienation. 

In the US, Nokian Tyres has donations committees in Dayton, Nashville, and Colchester. The company donated to non-profit and educational organizations near its factory in Dayton, Tennessee. This included support for education and funding area sustainability efforts, such as membership in environmental business organization Thrive Regional Partnership. Throughout North America, Nokian Tyres donated tires to help charities and community organizations raise funds and serve their communities. In addition, we supported Nokian Tyres Summer Nights, a summer concert series in Dayton aimed at supporting community growth. 

Nokian Tyres continued its partnership with POWDR, a ski resort company in the United States and Canada. The partners planted trees for every season pass sold during a select time period at participating resorts. They also worked together to educate resort guests on the importance of driving safety.

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