Our choices influence our surroundings and the world

Tyres make the world go round – everything that we see when we look around has been transported on tyres at least once. We need tyres for transportation several times each week, and everyday life as it is today would not be possible without tyres. What kind of tyres do you yourself use to get somewhere each day?

How can you make a difference with your tyre choice?

Your safety
- The safety of everyone in your car as well as other people on the road

Your well-being
- Driving comfort and peace of mind
- Noise levels in your car and the surrounding environment

Your finances
- Fuel consumption per every kilometre
- Wear resistance of tyres
- Condition and durability of roads

You can also influence
- Raw material consumption
- Overall consumption of energy and fuel
- Amount of waste

What you can do?

- Tyres with the best safety innovations
- Tyres that are quiet
- Tyres that have been manufactured without any toxic or carcinogenic chemicals
- Tyres that have been manufactured by only using purified, low-aromatic oils
- Information about the raw materials used in your tyres, tyre makers' working conditions, and the environmental impacts of tyre production

Drive wisely and rotate your tyres
You can lower your fuel consumption by up to 0.3–0.5 litres per one hundred kilometres by regularly checking your tyre pressure and selecting tyres with low rolling resistance. To further extend the safe life of your tyres, rotate them mid-season.

The raw materials that have been used in your tyres deserve a second life. What you no longer need can be used elsewhere.

What we are doing?

On the frontline of safety
Our uncompromising product development and testing result in technical innovations that improve the properties of tyres and increase the safety, comfort, and eco-friendliness of driving.

Quiet tyres
After fuel consumption, tyre noise is the second most significant environmental effect during the use of a tyre. Our tread patterns feature a number of noise-reducing innovations. The placement of tread blocks, new types of tread compounds, protrusions in longitudinal grooves, and noise cavities all reduce tyre noise.

Clean raw materials
We were the world’s first tyre manufacturer to introduce a manufacturing method that only uses purified, low-aromatic oils. In order to improve grip in icy and wet conditions, we use a renewable raw material – canola oil – in our compounds.

Transparent operations
We monitor all of our operations with sustainable development in mind. All of our raw material suppliers go through the same stringent process. In accordance with our purchasing policy, our product procurement process includes determining the suppliers’ commitment to environmental issues. We require that our contract partners commit to our principles. Transparency also means fostering a spirit of fairness and enthusiasm in our work community, and being a good neighbour.

In 1995, Nokian Tyres and other companies in the tyre industry established the Finnish Tyre Recycling Ltd in order to promote the centralised collection and utilisation of tyres nationally. The recycling rate of tyres in Finland is close to 100%. In all of Europe, for example, 95% of tyres are recycled and non-recycled tyres are taken to landfills. In Russia, the tyre recycling rate is low, and Nokian Tyres has been actively participating in discussions for improving this. In 2015, the discussions led to the completion of new recycling legislation. According to the newly enacted legislation, the share of tyres recycled in Russia must be, at a minimum, equivalent to 15% of the total sales in Russia. Most of the recycled tyres are utilised for their material; they are crushed or granulated to replace rock materials in various highway construction and civil engineering applications. One of the best ways to recycle tyres is to retread them. Read more about Finnish Tyre Recycling!

We take responsibility for the environmental impacts of our operations and our products throughout their lifecycle.