Waste is not wasted HR Business Partner Anna Kujanpää discovered Globe Hope online. The design company uses discarded materials to create new products that conserve and reuse natural resources and comply with ethical principles.When Anna learnt that Globe Hope can use a company’s own materials for producing promotional gifts, she wanted to find out what kind of reusable products Nokian Tyres’ warehouses hold. There has been a need for finding small, unique items as prizes for personnel contests, so the idea of using the company’s own recyclable materials for creating them was well received. Anna submitted her idea in the Nokian Tyres suggestion system, and together with Globe Hope the design work for new products began. The items created from Nokian Tyres’ discarded materials have been in demand among the personnel. – We have given out the items as prizes in personnel events and contests. The comments have been very positive, Kujanpää says. "We have given out the items as prizes in personnel events and contests. The comments have been very positive." Globe Hope’s products are made by subcontractors of different sizes from small sewing shops to larger businesses. For example, the Nokian Tyres’ Nasta (Stud) pouches are made in Nokia by Nokian Nahkatuote Oy. The materials for the pouches include old Nokian Tyres T-shirts and old ski boot liners that Globe Hope had in stock.