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Privacy Statements

Nokian Tyres Privacy Statement

Nokian Tyres plc (“Nokian Tyres” or “we”is the controller for the personal data concerning our corporate business contacts, namely the representatives or contact persons of corporate customers. Nokian Tyres is also the controller for the personal data concerning consumers who have registered for our services or might have subscribed for various publications (i.e. Nokian Tyres newsletter). 

This Privacy Statement describes how Nokian Tyres in the context of its business process the personal data of consumers and corporate business contacts (“customer”). Protection of customer’s privacy is important to us. Nokian Tyres is committed to processing personal data transparently and in compliance with applicable data protection laws. 

CONTROLLER AND CONTACT INFORMATION 

Nokian Tyres plc is the controller of our customers’ personal data. Any questions regarding our customers’ privacy can be directed to us: 

Nokian Tyres plc 
Privacy 
Pirkkalaistie 7 
37100, Nokia, FINLAND 
privacy@nokiantyres.com 

PURPOSES OF PROCESSING, CATEGORIES OF PERSONAL DATA & LEGAL BASIS 

CUSTOMER – CORPORATE BUSINESS CONTACT 

Personal data is primarily obtained in situations where a corporate customer has acquired products or services from Nokian Tyres or when a corporate business contact has registered into our digital services. Personal data is processed for the following purposes:  

  • To deliver products and services for our corporate customers.   

Personal data processed for this purpose includes contact information, billing information and other information that customer or employee of a customer has provided us during the provision of our products. 

  • To maintain business relationship with our corporate customers in context of customer service and communication, managing customer meetings and leads.  

Personal data processed for this purpose includes information related to customer service such as contact information, information submitted via surveys and feedback forms, information about participation to events and campaigns, newsletter subscriptions or other data provided to us in the context of customer service requests. Phone calls to customer service are recorded in order to ensure the quality of customer service.  

  • To develop our products and services in context of customer surveys and reviews, and website analytics.  

Personal data processed for this purpose includes contact information, terminal equipment identifiers, online identifiers, data related to our customers online activity and preferences, and data that might be inferred. Usually, the personal data will be aggregated, or other ways anonymised for compiling statistics and reports for business and product development. More information about our practice regarding cookies is available here.  

  • To sell and market our products and services such as online and postal advertisement. 

Personal data processed for this purpose includes contact information, behavioural information, terminal equipment identifiers, online identifiers and purchase information. Collected personal data is further processed in order to create target audiences and offer targeted content. Targeted content is always based on segments or audiences and not on our customers individual behaviour.  

  • To provide Nokian Tyres Dealer Services for our corporate customers. 

Personal data processed for this purpose includes contact informationterminal equipment identifiers, online identifiers and information related to identity management such as authorization information.  

  • To organize and manage customer events such as trade fairs and Nokian Tyres product launches.  

Personal data processed for this purpose includes contact information and travel and accommodation information.  

  • Fulfilling statutory obligations and any other official rules and regulations 

Personal data processed for this purpose includes any information relevant regarding a statutory requirement.  

Legal basis for processing our corporate customer’s personal data is always one of the following:  

  • Consent 

With regards to newsletter subscription, we process personal data only if a customer has given consent for it. Customers can withdraw their consent for direct electronic marketing purposes by using “unsubscribe link” at the end of the received email message.  

  • Contract 

We process our corporate customer’s personal data on contractual basis when providing our Marketing Toolbox -service.  

  • Legal Obligation 

In relation to fulfilling our statutory obligations the legal basis of processing is our legal obligation.  

  • Legitimate interest 

We process personal data based on our legitimate interest in the context of developing, selling, marketing, delivering and providing our products and services, to maintain business relationship with our customersand to organize and manage customer events. 

To ensure that a significant and pertinent relationship exists between Nokian Tyres and a customer, and to demonstrate that our legitimate interest does not cause any significant intrusion of our customers’ privacy, or any other undue impact on interests and rights, we assess the processing with balancing tests. More information on the balancing test can be requested by contacting privacy@nokiantyres.com. 

PURPOSES OF PROCESSING, TYPES OF PERSONAL DATA & LEGAL BASIS 

CONSUMER CUSTOMER 

Personal data is primarily obtained during the sign-up for our serviceswhen ordering our publications such as newsletters, or in connection with our surveys and competitions. In addition, personal data may also be obtained and derived from service use. We process personal data for the following purposes:  

  • To deliver newsletter and other publications to recipients who have subscribed to receiving these. 

Personal data processed for this purpose includes contact information such as contact information, terminal equipment identifiers and behavioural information.   

  • To provide customer service for our consumer customers 

Personal data processed for this purpose includes information related to customer service such as contact information, information submitted via feedback forms or other data provided to us in the context of customer service requests. Phone calls to customer service are recorded in order to ensure the quality of customer service.  

  • To market and advertise our products and services such as online and postal advertisement  

Personal data processed for this purpose includes contact information, terminal equipment identifiers, online identifiers, behavioural datadata related to our customers online activity and preferences, and data that might be inferred from other data we collect. Collected personal data is further processed in order to create target audiences and offer targeted content. Targeted content is always based on segments or audiences and not on our consumer customers individual behaviour. More information about our practice regarding cookies is available here.  

  • To offer our services such as Aramid guarantee or Nokian Tyres Satisfaction Promise.  

Personal data processed for this purpose includes contact informationvehicle and tire information and purchase information.  

  • To organize competitions and draws for our consumer customers. 

Personal data processed for this purpose includes contact information and possible competition specific information. 

  • To develop our products and services based on our customers feedback, product reviews and online activity. 

Personal data processed for this purpose includes contact information, terminal equipment identifiers, online identifiers, behavioural data, customer feedback and product reviews. More information about our practice regarding cookies is available here.  

  • Fulfilling statutory obligations and any other official rules and regulations 

Personal data processed for this purpose includes any information relevant regarding a given statutory requirement.  

Legal basis for processing our consumer customer’s personal data is always one of the following:  

  • Consent 

With regards to newsletter subscription, we process personal data only if a customer has given consent for it. Customers can withdraw their consent for direct electronic marketing purposes by using “unsubscribe link” at the end of the received email message.  

  • Contract 

Legal basis for processing is contract when we process personal data for the purpose of organizing competitions or draws, or with regards to product guarantees where processing is necessary for a contractual relationship and enforcing the service contract.   

  • Legal Obligation 

In relation to fulfilling our statutory obligations the legal basis of processing is our legal obligation.  

  • Legitimate interest 

We process personal data based on our legitimate interest to develop our products and services, to provide customer service, and to market and advertise our products and services.  

To demonstrate that our legitimate interest does not cause any significant intrusion into our customer’s privacy, or any other undue impact on interests and rights, we assess the processing with balancing tests. More information on the balancing test can be requested by contacting privacy@nokiantyres.com.  

PERSONAL DATA TRANSFERS AND DISCLOSURES 

Personal Data Transfers 

As a global company, Nokian Tyres uses subcontractors and service providers to operate our business efficiently. For example, we use subcontractors to carry out campaigns and direct marketing or service providers for payment and billing management.  

The processing of personal data in relation to our subcontractors is always commissioned by Nokian Tyres and the other parties will act only on our behalf as personal data processors. Such processing is always protected with contractual arrangements to ensure that our service providers and partners process our customers’ personal data in accordance with the laws and good data processing practices.  

In a case our subcontractor or service providers is located outside the European Union (EU) or the European Economic Area (EEA) we ensure the adequate level of protection of our customers’ personal data with appropriate safeguards by using standard contractual model clauses approved by the European Commission.  

Where our subcontractor or service provider is located in the United States, we guarantee that the service provider we use ensures adequate level of data protection contractually, or by relying on the Privacy Shield agreement between the EU and the United States.  

Personal Data Disclosures  

We only disclose personal data that is strictly necessary for complying with the statutory requirement. Example, when we give assistance in investigations of accidents, we need to disclose relevant information to support the investigative authorities.  

We might disclose personal data to other companies within Nokian Tyres group. This usually happens for the purposes of customer service, customer relationship management and marketing.  

In a case we sell, merge or otherwise re-arrange our business operations or assets, we need to disclose personal data to purchaser or prospective seller or buyer of such business or assets in compliance with applicable laws. In such a case we process personal data based on our legitimate interest to ensure our business continuity. In case a customer objects to such processing, the purchaser of our business may not be able to provide services anymore.  

SECURITY OF PERSONAL DATA  

We use technical and organisational measures to ensure the security of personal data from loss, misuse or other similar unlawful access. Such methods include the use of firewalls, encryption technologies and safe server premises. Access to personal data is limited on “need-to-know” basis and controlled by system access rights, as well as through granting and controlling access rights.  

In the event of a personal data breach, we will notify local supervisory authorities and everyone whose personal data may have been endangered in accordance with applicable legislation.  

DATA SUBJECT RIGHTS  

As a responsible company we want to be open and transparent on the processing of our customers’ personal data. This means we give our customers the opportunity to control the processing of personal data.  

Right of AccessCustomers have the right to receive a confirmation whether we are processing their personal data, what personal data we process about them and to receive a copy of their personal data.  

Right to Rectification. In case personal data of our customers is inaccurate or incomplete, customers have the right to request rectification or completion of their data.  

Right to Restrict Processing. Customers have the right to request restriction by contesting the accuracy of their personal data. In such situation, the processing activities are restricted for the period of time taken to verify the accuracy of personal data.  

Right to Object. Customers have the right to object to the processing of their personal data. Our customers have the right to object the processing of their personal data for the purposes of direct marketing at any time.  

Right to be ForgottenCustomers have the right to request their personal data to be erased. In some cases, there may still be an overriding purpose for processing and retaining personal data e.g. in order to fulfil legal obligations or for the warranty needs.  

Right to Data PortabilityCustomers have the right to request their personal data in machine-readable format in situations where we process personal data based on contract or consent. This only applies to personal data customers have provided us with.  

Right to Withdraw a ConsentCustomers have the right to withdraw their consent at any time. Customers can withdraw their consent for direct electronic marketing purposes by using “unsubscribe link” at the end of the received email message.  

If customers consider that the processing of personal data infringes their rights, customers may contact the supervisory authority and lodge a complaint about our processing of personal data.  

Any questions or requests regarding above mentioned rights can be sent via email to privacy@nokiantyres.com.  

RETENTION PERIODS 

Personal data is retained as long as is necessary for the purpose they were collected for, or until we receive a request for erasure – unless we have a legal obligation to retain it for a longer period. The retention period of personal data is determined by the following criteria: 

  • If a customer has a Dealer Service account with us, we will retain personal data while your account is active or for as long as needed to provide services to customer.  
  • For guarantees and other product related programmes we need to retain personal data for the duration of the validity of the guarantee or programme in each specific case and in any case until any possible claims towards Nokian Tyres have expired. 
  • For purposes of organizing competitions or draws, personal data will be retained until the competition has ended and all the following measures has been carried out. More information on retention periods is always provided in the competition terms. 
  • When a customer has subscribed into receiving electronic direct marketing communications, we process personal data for those purposes as long as their subscription remains in force. In case a customer withdraws their consent, we will discontinue the processing of personal data and erase personal data if there is no other valid purpose for processing. 

Any questions regarding retention periods of our customers’ personal data can be sent via email to privacy@nokiantyres.com.  

REVISIONS TO THIS PRIVACY STATEMENT  

We are continuously developing our services and this privacy statement is subject to changes. Changes may also be based on changes in legislation. We recommend our customers to visit this privacy statement in regular basis in order to keep track of possible changes. 

Vianor Privacy Statement

Vianor Oy (“Vianor” or “we”is the controller for the personal data concerning our consumer customers and consumers who have registered for our services. Vianor is the controller also for personal data concerning our corporate business contacts, namely the representatives or contact persons of corporate customers.  

This Privacy Statement describes how Vianor in the context of their business process the personal data of consumers and corporate business contacts (“customer”). Protection of customer’s privacy is important to usVianor is committed to processing personal data transparently and in compliance with applicable data protection laws.  

CONTROLLER AND CONTACT INFORMATION  

Vianor Oy is the controller of our customers personal data. Any questions regarding privacy can be directed to us:  

Vianor Oy  
c/o Nokian Tyres plc 
Privacy 
Pirkkalaistie 7 
37100, Nokia, Finland 
privacy@vianor.com 

PURPOSES OF PROCESSING, TYPES OF PERSONAL DATA & LEGAL BASIS 

CONSUMER CUSTOMER 

Personal data is primarily obtained in connection with providing our products and services, when consumer registers into our digital services, subscribes for our newsletters, or takes part in our surveys and competitions. In addition, personal data may also be obtained and derived from online service use. We process personal data for the following purposes:  

  • To sell and deliver our services such as tyre hotel, car services and tire services. 

Personal data processed for this purpose includes contact informationinformation related to service, order information, vehicle and tire informationmyVianor account information and online identifiers   

  • To sell and deliver our products for consumers via online shop. 

Personal data processed for this purpose includes contact informationinformation related to service, order information, vehicle and tire informationmyVianor account information and online identifiers.  

  • To market our products and services for consumers. 

Personal data processed for this purpose includes contact informationterminal equipment information, online identifiers, behavioral information and other data that has been inferred or derived from other data we collect. Collected personal data is further processed in order to create target audiences and offer targeted content. Targeted content is always based on segments or audiences and not on our customers individual behavior. More information about our practice regarding cookies is available on our website  

  • To organize draws and competitions  

Customers’ contact information is processed for this purpose.  

  • To provide customer service such as customer communication, and managing customer feedback and complaints 

Personal data processed for this purpose includes contact information, vehicle and tire informationorder information, service information, customer feedback and complaints related information. Phone calls to customer service are recorded in order to ensure the quality of customer service.  

  • To develop our products and services based on our customers feedback, product reviews and online activity. 

Personal data processed for this purpose includes contact information, vehicle and tire information, customer feedback, customer communication, online identifiers, terminal equipment information, behavioral information and other data that might be inferred. Usually, the personal data will be aggregated, or other ways anonymised for compiling statistics and reports for business and product development. More information about our practice regarding cookies is available on our website.  

  • To provide and managmyVianor service 

Personal data processed for this purpose includes contact information and myVianor service-related information.  

  • To fulfil statutory obligations and any other official rules and regulations 

Personal data processed for this purpose includes any information relevant regarding a statutory requirement.  

Legal basis for processing our consumer customer’s personal data is always one of the following:  

  • Consent 

With regards to newsletter subscription, we process personal data only if a customer has given consent for it. Customers can withdraw their consent for direct electronic marketing purposes by using “unsubscribe link” at the end of the received email message. Legal basis for processing our customers’ personal data is consent also where it is processed for the purpose of organizing draws and competitions.  

  • Contract 

We process our consumer customers personal data on contractual basis when we process it for the purposes of selling and delivering our services and products.  

  • Legal Obligation 

In relation to fulfilling our statutory obligations the legal basis of processing is our legal obligation.  

  • Legitimate Interest 

Legal basis for processing our consumer customer’s personal data is our legitimate interest to develop our products and services, to provide customer service, and to market our products and services. 

To ensure that a significant and pertinent relationship exists between Vianor and a customer, and to demonstrate that our legitimate interest does not cause any significant intrusion of our customers’ privacy, or any other undue impact on interests and rights, we assess the processing with balancing tests. More information on the balancing tests can be requested by contacting privacy@vianor.com.  

PURPOSES OF PROCESSING, CATEGORIES OF PERSONAL DATA & LEGAL BASIS 

CUSTOMER – CORPORATE BUSINESS CONTACT  

Personal data is primarily obtained in situations where a corporate customer has acquired products or services from Vianor or when a corporate business contact has registered into our digital services. Personal data is processed for the following purposes  

  • To sell and deliver our services 

Personal data processed for this purpose includes contact information, service information, vehicle and tire information, order information, online identifiers and eVianor account related information.  

  • To sell and deliver our products 

Personal data processed for this purpose includes contact information, order information and eVianor account information.  

  • To market our products and services for corporate customers. 

Customers’ contact information is processed for this purpose.  

  • To organize and manage customer events and trade fairs 

Personal data processed for this purpose includes contact information, travel information and dietary information.  

  • To provide customer service such as customer communication, and managing customer feedback and complaints 

Personal data processed for this purpose includes contact information, service information, vehicle and tire information and order information. Phone calls to customer service are recorded in order to ensure the quality of customer service.  

  • To develop our products and services based on our customers feedback, product reviews and online activity. 

Personal data processed for this purpose includes contact information, vehicle and tire information, customer feedbackproduct reviews, online identifiers, behavioural information and other data that might be inferred. Usually, the personal data will be aggregated, or other ways anonymised for compiling statistics and reports for business and product development. More information about our practice regarding cookies is available on our website.  

  • To manage Vianor partner program 

Personal data processed for this purpose includes contact information and partnership related information.  

  • To fulfil statutory obligations and any other official rules and regulations 

Personal data processed for this purpose includes any information relevant regarding a statutory requirement.  

Legal basis for processing our corporate customer’s personal data is always one of the following:  

  • Consent 

With regards to newsletter subscription, we process personal data only if a customer has given consent for it. Customers can withdraw their consent for direct electronic marketing purposes by using “unsubscribe link” at the end of the received email message.  

  • Legal Obligation 

In relation to fulfilling our statutory obligations the legal basis of processing is our legal obligation.  

  • Legitimate Interest 

Legal basis for processing our corporate customer’s personal data is our legitimate interest to provide and develop our products and servicesto provide customer service, to deliver, sell and market our products and services, and to organize and manage customer events and trade fairs.  

To ensure that a significant and pertinent relationship exists between Vianor and a customer, and to demonstrate that our legitimate interest does not cause any significant intrusion of our customers’ privacy, or any other undue impact on interests and rights, we assess the processing with balancing tests. More information on the balancing tests can be requested by contacting privacy@vianor.com.  

PERSONAL DATA TRANSFERS AND DISCLOSURES  

Personal Data Transfers  

Vianor uses subcontractors and service providers to operate our business efficiently. For example, we use subcontractors to carry out campaigns and direct marketing or service providers for payment and billing management.  

The processing of personal data in relation to our subcontractors is always commissioned by us and the other parties will act only on our behalf as personal data processors. Such processing is protected with contractual arrangements to ensure that our service providers and partners process our customers’ personal data in accordance with the laws and good data processing practices.  

In a case our subcontractor or service provider is located outside the European Union (EU) or the European Economic Area (EEA) we ensure the adequate level of protection of our customers’ personal data with appropriate safeguards by using standard contractual model clauses approved by the European Commission.  

Where our subcontractor or service provider is located in the United States, we guarantee that the service provider we use ensures adequate level of data protection contractually, or by relying on the Privacy Shield agreement between the EU and the United States.  

Personal Data Disclosures  

We disclose personal data if it is strictly necessary for complying with the statutory requirement. Example, in vehicle inspections, we need to disclose relevant information to supervising authority.  

Personal data is disclosed when our services are provided in collaboration with our partners, such as in collaboration with a car leasing company.  

Vianor is part of Nokian Tyres Group and we occasionally disclose personal data to other companies within Nokian Tyres Group. This usually happens for the purposes of customer service, customer relationship management and marketing.  

In a case we sell, merge or otherwise re-arrange our business operations or assets, we need to disclose our customers’ personal data to a purchaser or a prospective seller or buyer of such business or assets in compliance with applicable laws. In such a case we process personal data based on our legitimate interest to ensure our business continuity. In case a customer objects to such processing, the purchaser of our business may not be able to provide services anymore.  

SECURITY OF PERSONAL DATA  

We use technical and organisational measures to ensure the security of personal data from loss, misuse or other similar unlawful access. Such methods include the use of firewalls, encryption technologies and safe server premises. Access to personal data is limited on “need-to-know” basis and controlled by system access rights, as well as through granting and controlling access rights.  

In the event of a personal data breach, we will notify local supervisory authorities and everyone whose personal data may have been endangered in accordance with applicable legislation.  

DATA SUBJECT RIGHTS  

As a responsible company we want to be open and transparent on the processing of our customers’ personal data. This means we give our customers the opportunity to control the processing of personal data.  

Right of AccessCustomers have the right to receive a confirmation whether we are processing their personal data, what personal data we process about them and to receive a copy of their personal data.  

Right to Rectification. In case personal data of our customers is inaccurate or incomplete, customers have the right to request rectification or completion of their data.  

Right to Restrict Processing. Customers have the right to request restriction by contesting the accuracy of their personal data. In such situation, the processing activities are restricted for the period of time taken to verify the accuracy of personal data.  

Right to Object. Customers have the right to object to the processing of their personal data. Our customers have the right to object the processing of their personal data for the purposes of direct marketing at any time.  

Right to be ForgottenCustomers have the right to request their personal data to be erased. In some cases, there may still be an overriding purpose for processing and retaining personal data e.g. in order to fulfil legal obligations or for the warranty needs.  

Right to Data PortabilityCustomers have the right to request their personal data in machine-readable format in situations where we process personal data based on contract or consent. This only applies to personal data customers have provided us with.  

Right to Withdraw a ConsentCustomers have the right to withdraw their consent at any time. Customers can withdraw their consent for direct electronic marketing purposes by using “unsubscribe link” at the end of the received email message.  

Any questions or requests regarding above mentioned rights can be sent via email to privacy@vianor.com.  

If customers consider that the processing of personal data infringes their rights, customers may contact the supervisory authority and lodge a complaint about our processing of personal data.  

RETENTION PERIODS  

Personal data is retained as long as is necessary for the purpose they were collected for, or until we receive a request for erasure – unless we have a legal obligation to retain it for a longer period. The retention period of personal data is determined by the following criteria:  

  • If a customer has an account with us, we will retain personal data while your account is active or for as long as needed to provide services to customer or as long as we are legally obligated.  
  • For purposes of organizing competitions or draws, personal data will be retained until the competition has ended and all the following measures have been carried out. More information on retention periods is provided in the competition terms. 
  • When a customer has subscribed into receiving marketing communications, we process personal data for those purposes as long as their subscription remains in force. In case a customer withdraws their consent, we will discontinue the processing of their data immediately. 

Any questions regarding retention times of our customers’ personal data can be sent via email to privacy@vianor.com 

REVISIONS TO THIS PRIVACY STATEMENT  

We are continuously developing our services and this privacy statement is subject to changes. Changes may also be based on changes in legislation. We recommend our customers to visit this privacy statement in regular basis in order to keep track of possible changes. 

SnapSkan Privacy Statement

Nokian Tyres Oyj (”NOKIAN TYRES”) is a group of companies which specializes in producing tyres and offering tyre services. The purpose of this privacy statement is to explain how NOKIAN TYRES processes personal data in connection with the SnapSkan service. SnapSkan is a service through which we deliver our registered users measurement results regarding the tyres' surface/tyre tread depth and offer other tyre and car maintenance services when necessary.

NOKIAN TYRES processes personal data in the SnapSkan service as a data controller as is described in data protection legislation. If you have any questions regarding this privacy policy or SnapSkan, please contact us by email at: privacy@nokiantyres.com.

This privacy policy includes information on the following topics:

    1. Purpose and legal basis for processing personal data: We process your personal data in connection with the SnapSkan service in order to deliver you the service and to also develop SnapSkan further as a service. Provided that you have given your consent, we also use your personal data for marketing purposes.
    2. Personal data we collect and sources of data: We collect information mainly with the SnapSkan measuring devices and from the users themselves. There are also cameras in the car parks nearby the SnapSkan ramps, and those cameras take pictures of the license plate numbers of the vehicles that drive over the measuring spot.
    3. Disclosures of data and international data transfers: We may transfer or disclose personal data recorded in the SnapSkan service within our group of companies and to our third party affiliates if this is necessary for delivering the service and for the purposes that are described in this privacy policy. We may transfer personal data outside the EU or EEA (European Economic Area). We process personal data in all situations in accordance with applicable laws.
    4. Retention of data: Regarding those customers who do not sign up for the service, we delete the personal data we collect with the measuring devices and camera within seven (7) days from the measuring. We delete personal data of registered users as soon as possible after their customer relationship has ended.
    5. Your rights relating to privacy: SnapSkan users have for example the right to have their personal data deleted and the right to receive a copy of their personal data. If you feel that your rights relating to privacy have been violated in connection with this service, you can make a complaint to the local data protection authority.

NOKIAN TYRES may update this privacy policy from time to time. We will notify SnapSkan users of any material changes separately, and the changes will also be available on the SnapSkan website (https://www.snapskan.fi/en).

1. Purpose and legal basis for processing personal data 

NOKIAN TYRES processes personal data of SnapSkan users for the purposes of delivering the service and developing the service. For the purpose of delivering the service, the legal basis for such processing is contract between NOKIAN TYRES and the customer. For the purpose of developing the service, the legal basis is NOKIAN TYRES' legitimate interest to be able to develop its business with regard to this service. These two purposes of processing include for example the following actions:

  • managing the service
  • sending the users messages concerning the service (mainly the measurement results)
  • enhancing and developing the usability of the service
  • the development and expansion of the service offerings concerning tyre services
  • analyzing how people use the service and personalizing the user experience
  • evaluating the different functionalities of the service, tyre sales and other services
  • repairing faults in the service
  • addressing any possible complaints regarding the service and follow-up actions regarding such complaints

NOKIAN TYRES views that the legal basis for processing is legitimate interest also when the SnapSkan measuring device and the camera connected to it temporarily collect personal data of persons, who do not register as customers. This information does not contain any sensitive data and such data is mainly deleted from the service within seven (7) days from the measuring. NOKIAN TYRES has taken these kind of situations into account and has done a so-called balancing test for the processing of personal data in the SnapSkan service in accordance with data protection legislation. For more information on this, please contact us at privacy@nokiantyres.com.

The SnapSkan service includes simple profiling of the users insofar that the literal content of the tyre report depends partially on the measuring results of the tyre treads. The SnapSkan report always includes the measuring information but depending on the measuring results the report may include different recommendations for follow-up actions regarding the tyres.

We process personal data in the SnapSkan service also for the NOKIAN TYRES group's marketing purposes, i.e. in order to inform our users about NOKIAN TYRES' products and services. The legal basis in this case is always the user's consent. You can always withdraw your consent by clicking the link in the marketing messages we have sent you or by contacting us by email at privacy@nokiantyres.com.

NOKIAN TYRES uses cookies and other common data processing measures and tools on the SnapSkan website and newsletters. These cookies and other tools enable us to follow the effectiveness of our online and other advertising and some of them are crucial for the functioning of the website and/or for flexible use of the service.

2. Personal data we collect and sources of data

We collect personal data from the following sources in connection with the SnapSkan service: 

  • the measuring devices of the service (the drive over ramps in the car parks and handheld devices at the NOKIAN TYRES' or our affiliates' premises)
  • cameras which are located in the car parks and that are integrated in the service (photographing the license plate number)
  • the service's users themselves
  • registers of public authorities / public service providers (e.g. the Finnish Transport Safety Agency  Trafi)
  • other registers of NOKIAN TYRES and/or its affiliates and client companies

We collect and store the following basic information in the SnapSkan service:

  • car registration number
  • the measuring results of the tyres
  • the exact time and place of the measuring 

We collect the information by one of the following two ways: (1) customer drives over the measuring device connected to the SnapSkan service (a drive over ramp in the car park) or (2) the tyre treads are measured at our affiliates' premises by their employees with a handheld measuring device.

The tyres' surface/tyre tread depth measured by the SnapSkan drive over ramp is connected to the correct car by using image data from the camera located nearby the ramp. In principle, the camera takes a photo of each car that drives over the ramp. We have tried our best to direct the camera as such that no pictures are taken of the drivers of the cars. The image is automatically processed so that only the registration number in text format remains after which the original picture is deleted from the service. The registration number will also be deleted within seven (7) days from the measuring if the driver by then has not signed up as a user of the service.

You can register to the SnapSkan service by (a) sending an SMS to the number 18136  or (b) signing up for the service online at: https://www.snapskan.fi/en. After your registration and in order to deliver the service we will combine the basic information described above with other information that you provide to the SnapSkan service and that we receive from other sources.

The information we collect in the SnapSkan service can be categorized as user data and technical data.

User data refers to data which we collect from the registered users themselves or which is created when the user uses certain functionalities of the SnapSkan service. User information contains for example the user's name, address, email address, log-in information to the service, other user-specific information stored in the service, measurement data of the tyres when this data is connected to other information in the service, information concerning the user's social media profile that's relevant to the service, information regarding products or services that have been bought through the service and feedback regarding the service. We do not actively collect location data but based on the place of the measuring this can be indirectly read from the information.

Technical data is mostly information that we do not use to identify individual users or persons but which is necessary for delivering and developing the SnapSkan service for the purposes which are described above. Technical data includes for example tyre measuring results, the user's browsing information, browser information, IP addresses, information regarding other service providers online and visitation times. It is usually not possible to connect the technical data to an individual user or person, but if in some cases this is possible, we process such data as personal data in accordance with this privacy policy.

3. Disclosures of data and international data transfers

NOKIAN TYRES may transfer or disclose personal data of SnapSkan users to its group companies and/or third party affiliates. We only transfer or disclose personal data to third party affiliates when this is absolutely necessary for delivering and developing the service as is described in this privacy policy. 

We use affiliates mostly in the technical development and maintenance of the SnapSkan service, because of which the affiliate may have limited access to the personal data in the service, depending on the service they are providing.

We may use third-party service providers for the processing of personal data on behalf of us also in support functions that are indirectly linked to the SnapSkan service, such as payment services, debt collection services, data analytics services, advertising and marketing services.

Transferring or disclosing personal data may also be necessary between the NOKIAN TYRES group companies or to a third party company in connection with different mergers and acquisitions, bankruptcy or liquidation proceedings or if we sell all or part of our assets.

If applicable laws so require, we may have to transfer or disclose personal data in the SnapSkan service to public authorities.

In some cases we may also transfer personal data of the users outside the European economic area (EU member states and EEA countries). At the moment the backup copies of the service are stored in data centers which are located in the United States.

NOKIAN TYRES strives to take all available measures to ensure that personal data which is transferred or disclosed within the group and/or to third party affiliates has an adequate level of data protection and data security. Personal data is processed in accordance with applicable legislation when it is transferred or disclosed, and when personal data is transferred outside the EEA.

4. Retention of data

NOKIAN TYRES retains the personal data of registered SnapSkan users only as long as is necessary for the purposes described in this privacy policy. The maximum retention times are determined by taking into account the purposes for which the data is used and any applicable provisions of law, which may require that NOKIAN TYRES keeps the data for a certain minimum period of time. This point 4 describes the main retention times applicable in the service. 

We delete personal data of users who have not registered in the service within seven (7) days from the measuring. We may store a technical backup copy of this information for another seven (7) days.

We delete personal data of registered SnapSkan users as soon as possible after the customer relationship has ended and at latest five (5) years after the user last logged in to the service (passivity), unless applicable laws require NOKIAN TYRES to keep some information for longer.

4. Your rights relating to privacy

You have the following rights under data protection legislation when you use the SnapSkan service (as they are described in and in some cases restricted by applicable laws): 

  • right to access personal data we process about you and right to have your personal data rectified or deleted from the service
  • right to require the restricting of the processing of your personal data in the service and right to object to certain processing in the service
  • right to data portability, i.e. right to receive your personal data in a structured, commonly used machine-readable format and transmit your personal data to another data controller
  • right to file in a complaint to your national data protection authority (in Finland the Data Protection Ombudsman: https://tietosuoja.fi/en/), if your lawful rights have been violated in the service

If you have registered to the SnapSkan service you can easily have you personal data deleted by going to the SnapSkan website. With regard to your other data protection rights, please contact us at privacy@nokiantyres.com.

We recommend you to also read through the NOKIAN TYRES general privacy statement here.