Wed February 1 11:19 am 2017 in categories Product news, Company news
More durability and protection for demanding driving conditions
Prevent punctures in advance – Aramid reinforced sidewalls effectively shield against damage
Carefree parking on the kerb or hitting a pothole may severely damage a tyre. Sharp crushed stone may also damage the tyre and render it unusable. If the tyre has suffered a hard and sharp impact, you should immediately have it inspected at a tyre dealership. Sidewall damage usually requires purchasing and fitting a replacement tyre.
The Aramid Sidewall technology developed by Nokian Tyres offers a new type of durability and protection for demanding driving conditions. The strong, synthetic Aramid fibre used in the tyre sidewall compound reinforces the tyre sidewall. The fibre makes the tyre more resistant to impacts and cuts that could otherwise easily break it and interrupt your trip.
More value to customers
Nokian Tyres is extending the use of the proprietary Aramid Sidewall Technology in SUV tyres designed for varying and demanding winter use. This unique Aramid technology that offers additional protection and improves durability will be available in even more products from the beginning of 2017. Going forward, this technology will also be utilised in the Nokian Hakkapeliitta LT winter tyres and the Nokian Rotiiva summer tyres.
– We have received a lot of positive feedback from SUV drivers and our innovation has been found to be functional in practice. This unique feature that provides added durability offers more carefree kilometres to the consumers. Accidental tyre damage can incur a high cost, but the Aramid sidewall that protects the tyre from lateral impacts may even prevent the damage altogether, says Petri Niemi, Head of Product Management at Nokian Tyres.
– We are continuously developing our products. Furthermore, our goal is to improve the characteristics of our existing products and to generate added value for our consumers and retailers, Niemi says.
The Aramid sidewall structure that was first utilised in the test-winning Nokian Hakkapeliitta 8 SUV studded tyre is exceptionally resistant to wear and cuts. The extremely strong fibre contained in the sidewall structure is also used by the aviation and defence industries.
Each product that contains Aramid technology bears the Aramid logo on its sidewall. Our extended product range that utilises Aramid technology is as follows:
Products using Aramid Sidewall Technology as from 1 January 2017:
SUV tyres for global markets
SUV tyres for North American markets
Products that are already utilising Aramid Sidewall technology:
SUV tyres especially for Nordic markets
SUV tyres especially for Central European markets
Product range is subject to regional availability.
Durability like never before – watch the video
See - this is how Nokian Aramid Sidewall Technology works
Nokian Tyres plc, Head of Product Management Petri Niemi, tel. +358 10 401 7646 firstname.lastname@example.org
Technical Customer Service Manager Matti Morri, tel. +358 10 401 7621 email@example.com